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ATTENTION INVITED TO  

ROUTINE

R 301804Z DEC 11 PSN 151427K20

FM CNO WASHINGTON DC

TO NAVADMIN
ZEN//OU=DOD/OU=NAVY/OU=ADDRESS LISTS(UC)/CN=AL NAVADMIN(UC)

INFO ZEN/CNO WASHINGTON DC

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SUBJ: CY 2011 CHINFO MERIT AWARDS (CMA) AND THOMPSON-RAVITZ (TR) AWAR DS FOR 
EXCELLENCE IN NAVY PUBLIC AFFAIRS PROGRAMS UNCLASSIFIED// FM CNO WASHINGTON 
DC//DNS// TO NAVADMIN UNCLAS//N05305//
NAVADMIN/400/11

MSGID/GENADMIN/CNO WASHINGTON DC/DNS/DEC//

SUBJ/CY 2011 CHINFO MERIT AWARDS (CMA) AND THOMPSON-RAVITZ (TR) AWARDS FOR 
EXCELLENCE IN NAVY PUBLIC AFFAIRS PROGRAMS//

REF/A/DOC/CHINFOINST 5305.2A//

REF/B/DOC/CHINFONOTICE 5305//

REF/C/DOC/THOMAS JEFFERSON AWARDS PROGRAM STANDARD OPERATING POCEDURE (SOP)//

REF/D/DOC/CHINFOINST 5305.7B CH 1//

AMPN/REF A IS THE CHINFO MERIT AWARDS INSTRUCTION. REF B IS THE CHINFO MERIT 
AWARDS NOTICE FOR 2011. REF C IS THE 2011 DOD THOMAS JEFFERSON AWARDS (SOP). 
REF D IS THE THOMPSON-RAVITZ AWARDS FOR EXCELLENCE IN NAVY PUBLIC AFFAIRS 
INSTRUCTION// POC/CMA PRINT CATEGORIES AND TR AWARDS: HEATHER PAYNTER/ NAVY 
OFFICE OF INFORMATION/LOC: WASH DC/EMAIL:
HEATHER.PAYNTER@NAVY.MIL/DSN: 223-1363/COMM: (703)693-1363// POC/CMA BROADCAST 
CATEGORIES: DAMON MORITZ/NAVY VISUAL NEWS/LOC:
WASH DC/EMAIL: DAMON.MORITZ@NAVY.MIL/COMM: (703) 614-9536//

RMKS/1. IAW REFS A-D, GUIDANCE FOR THE 2011 CHINFO MERIT AWARDS AND THOMPSON-
RAVITZ AWARDS IS AVAILABLE ON HTTPS://WWW.CHINFO.NAVY.MIL THROUGH THE MEDIA 
AWARDS LINK AND THE PA-NET AWARDS PROGRAMS FOLDER (HTTPS://PA-
NET.NAVY.MIL/EROOM/CHINFO/PANET/0_9E923). CMA ENTRANTS ARE TO USE THE THOMAS 
JEFFERSON GUIDANCE AND ENTRY SPECIFICATIONS IN SECTION IV OF REF C FOR CMA 
PRINT CATEGORIES A-V AND BROADCAST CATEGORIES A-S. USE REF A FOR INSTRUCTIONS 
PERTAINING TO NAVY-SPECIFIC CMA CATEGORY GUIDANCE AND ENTRY SPECIFICATIONS. 
USE REF B FOR TRANSMITTAL INFORMATION OF ALL ENTRIES, ALSO AVAILABLE IN THE 
URLS ABOVE. ENTRIES MAY BE SUBMITTED AS EARLY AS 01 JANUARY 2012.
THE DEADLINE FOR CHINFO MERIT AWARD ENTRIES IS 31 JANUARY 12. THE DEADLINE FOR 
THOMPSON-RAVITZ AWARDS ENTRIES IS 30 MARCH 12.
A. CMA PRINT MEDIA CATEGORIES INCLUDE NEWSPAPERS, FEATURE, NEWS AND SPORTS 
WRITING, PHOTOGRAPHY, OFFICIAL WEB PRESENCES, FAMILYGRAMS, CRUISEBOOKS, NEW 
MEDIA AND OTHERS.  CMA BROADCAST MEDIA CATEGORIES INCLUDE RADIO ENTERTAINMENT 
PROGRAMS, RADIO SPOT PRODUCTION, TELEVISION INFORMATION PROGRAMS, TELEVISION 
REPORTS, SITE TELEVISION NEWSCASTS AND OTHERS. SEVERAL INDIVIDUAL AWARDS ARE 
ALSO INCLUDED IN THE PROGRAM.
B. ALL CMA ENTRIES MUST BE SUBMITTED ELECTRONICALLY TO CHINFO VIA THE NAVY 
IMAGERY SERVER (HTTP://MLH.DONHQ.NAVY.MIL) OR TO DEFENSE IMAGERY MANAGEMENT 
OPERATIONS CENTER (DIMOC) VIA FFT.  THE SUPPORTING DOCUMENTATION IDENTIFIED IN 
THE TRANSMITTAL REQUIREMENTS MUST ACCOMPANY ENTRIES.
C. FIRST PLACE CMA WINNERS IN ELIGIBLE PRINT AND BROADCAST CATEGORIES WILL 
REPRESENT NAVY IN THE DOD THOMAS JEFFERSON AWARDS PROGRAM.

2. TR AWARDS PROMOTE PROFESSIONAL COMMUNICATION EXPERTISE AND EXCELLENCE BY 
RECOGNIZING AND REWARDING THE ACCOMPLISHMENTS OF NAVY COMMANDS AND PERSONNEL. 
TR CATEGORIES INCLUDE COMMUNITY RELATIONS, SPECIAL EVENTS AND PROJECTS, PUBLIC 
INFORMATION AND INTERNAL COMMUNICATION. INDIVIDUAL AWARDS FOR JUNIOR PAO OF 
THE YEAR, JUNIOR RESERVE PAO OF THE YEAR, JUNIOR CIVILIAN PAO OF THE YEAR AND 
ENLISTED PAO OF THE YEAR ARE ALSO INCLUDED IN THE PROGRAM.  REF D CONTAINS 
INSTRUCTIONS FOR PACKAGING AWARD SUBMISSIONS. IT IS LOCATED AT 
WWW.CHINFO.NAVY.MIL THROUGH THE MEDIA AWARDS LINK AND IN THE PA-NET AWARDS 
PROGRAMS FOLDER (HTTPS://PA-NET.NAVY.MIL/EROOM/CHINFO/PANET/
0_9E923).
A. ALL TR ENTRIES MUST BE SUBMITTED ELECTRONICALLY VIA PA-NET.
CONTACT POC FOR FURTHER GUIDANCE ON ENTRY SUBMISSION.

3. PARTICIPATION IN EACH PROGRAM IS HIGHLY ENCOURAGED FOR MASS COMMUNICATION 
SPECIALISTS AND OFFICER AND CIVILIAN PUBLIC AFFAIRS PROFESSIONALS.  THE NAVYS 
WORK IN COMMUNICATING "AMERICA'S NAVY:
A GLOBAL FORCE FOR GOOD" IN 2011 HAS BEEN EXCEPTIONAL.  NAVY PROFESSIONALS 
WORK DILIGENTLY TO TELL THE NAVY STORY AND DESERVE RECOGNITION FOR THEIR 
ACCOMPLISHMENTS.

4. RELEASED BY VICE ADMIRAL JOHN M. BIRD, DIRECTOR, NAVY STAFF.//

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