UNCLASSIFIED
ROUTINE
R 062116Z JUL 16
FM CNO WASHINGTON DC
TO NAVADMIN
INFO CNO WASHINGTON DC
BT
UNCLAS
NAVADMIN 156/16
SUBJ/241ST U.S. NAVY BIRTHDAY PLANNING ORDER//
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/JUL//
REF/A/MSG NAVADMIN 095-15/-/241851ZAPR2015//
REF/B/DOC/SECDEF/17NOV2015//
REF/C/DOC/OPNAV/21DEC2012//
REF/D/DOC/DOD/5500.07-R/17NOV2011//
REF/E/DOC/DON/5720.44C/21FEB2012//
REF/F/NAVADMIN/082019ZJAN16//
REF/G/10 U.S.C. 974//
REF/H/PDASD(PA)/05NOV2009//
REF/I/5 C.F.R. PART 2635//
REF/J/DON/4001.2J/12AUG2009//
REF/K/DON/4001.1F/02JUL2010//
REF/L/CNIC/1710.3/14JUN2013//
NARR/REF A IS CNO'S 241TH U.S. NAVY BIRTHDAY PLANNING ORDER.
REF B IS DOD PUBLIC AFFAIRS OUTREACH GUIDANCE FOR FISCAL YEARS 2006-2017.
REF C IS OPNAVINST 5726.8A, OUTREACH: AMERICA'S NAVY.
REF D IS THE DOD JOINT ETHICS REGULATION. REF E IS DON PUBLIC AFFAIRS
GUIDANCE. REF F IS THE FY2016 NAVY COMMUNITY OUTREACH PLAN.
REF G IS TITLE 10, U.S. CODE, SEC. 974, GOVERNING USE OF MILITARY MUSICAL
UNITS. REF H IS OSD's INTERIM POLICY GUIDANCE ON SECTION 974 AND USE OF
MILITARY MUSICAL UNITS. REF I IS TITLE 5, CODE OF FEDERAL REGULATIONS, PART
2635, STANDARDS OF ETHICAL CONDUCT FOR EMPLOYEES OF THE EXECUTIVE BRANCH.
REF J IS SECNAVINST 4001.2J, ACCEPTANCE OF GIFTS. REF K IS OPNAVINST 4001.1F,
ACCEPTANCE OF GIFTS TO THE AGENCY. REF L IS CNICINST 1710.3, OPERATION OF
MORALE, WELFARE AND RECREATION PROGRAMS.//
RMKS/1. This NAVADMIN is a planning order (PLANORD) for events in support of
the commemoration of the 241st U.S. Navy Birthday and Heritage Week (241st
BDAY). Coordination and Planning is directed to support working group
planning, operation order (OPORDER) development and execution of 241st BDAY
commemorations Navy-wide.
2. Situation:
a. On 13 October 2016, the Navy will celebrate its 241st birthday.
The central theme of this year's 241st BDAY and Heritage Week will be
"America's Sailor. For 241 Years: Tough, Bold, and Ready." The announcement
of this theme now allows planners at all echelons to focus talking points,
guest speaker, solicitations, etc. for this year's commemorations. On 2
October 2016, the Chief of Naval Operations (CNO) will mark the commencement
of a week-long Navy Heritage celebration in Washington, DC culminating with a
commemoration at the National Capital Region (NCR) Navy Birthday Ball on 7
October 2016.
b. The Navy will leverage the 241st BDAY as an opportunity for enhanced
public engagement, both at home and where our forces are stationed abroad.
Per reference (b), the continued development of an overarching strategic
approach will ensure alignment throughout the Navy enterprise and provide
guidance for planning and execution. The intent is to maximize public
awareness by conducting local events in areas with a Navy presence. On a
broader scale, we will use the 241st BDAY to tell our Navy's story,
strengthen our Navy's connection to the American public, and improve the
American public's appreciation for our Navy's role in our Nation's history
and culture.
c. The 241st BDAY commemorations will include a series of events in
fleet concentration areas (CONUS and OCONUS) and at local commands throughout
the Navy concluding by 13 October 2016. 241st BDAY planning should include a
range of events coordinated to promote participation by the local populace
and civic leadership per references (a) through (e).
d. Similar to the 240th BDAY effort, this PLANORD directs three phases
of the 241st BDAY activities. Phase I is the planning/program development of
241st BDAY (1 June 2016 - 1 September 2016). This phase encompasses the
detailed planning required to execute the 241st BDAY events. Phase II is the
execution of the 241st BDAY (2 September 2016 - 13 October 2016) plan. This
will begin upon the release of the 241st BDAY EXORD by Commander, U.S. Fleet
Forces Command (COMUSFLTFORCOM). Phase III is the assessment and plan
refinement phase of the 241st BDAY and will occur from 14 October 2016 to 31
March 2017.
e. COMUSFLTFORCOM is the lead for all phases and may provide amplifying
guidance, to include delegating authority to other echelon II and below
commands to lead specific phases or provide support with the exception of
efforts aligned to support NCR events. In every case, all events will be
synchronized with NCR events. For optimal sequencing, all Navy Birthday
Ceremonies (including those associated with Navy Birthday Balls) should, to
the maximum extent possible, be planned to execute prior to or the same day
as the NCR Navy Birthday Ball on 7 October 2016.
3. Mission: Navy commands will synchronize their efforts in celebrating the
U.S. Navy's birthday each year to gain the maximum institutional benefits for
internal and external audiences. For the purpose of the effort,
institutional benefit includes:
a. Increased awareness and support for the U.S. Navy.
b. Enhanced appreciation of Navy missions, history and heritage for
Sailors and former Sailors and their families.
(1) COMUSFLTFORCOM will develop a strategic plan and direct execution
Navy-wide.
(2) Per reference (c) and to the extent feasible, 241st BDAY events
should leverage tours of Navy installations, fitness events, U.S. Navy Band
performances, Navy Birthday Ceremonies, Navy Birthday Balls, Navy Heritage
Celebrations, and similar events to raise awareness of our Navy Birthday,
History and Heritage. Paragraph 0507 of reference (e) provides guidance
concerning public engagement events appropriate for commemoration of our
Navy's Birthday.
4. Execution:
a. CNO'S intent.
(1) Purpose. Synchronize the Navy's efforts in celebrating its 241st
Birthday to gain the maximum institutional benefit for internal and external
audiences.
(2) Method. OPNAV and COMUSFLTFORCOM will provide the guidance and
oversight necessary to align commands on the preparation and execution of
241st BDAY. As part of this effort, best practices developed for the 240th
BDAY Celebration will be refined for use in 241st BDAY and future
commemorations.
(3) End State.
(a) Enhanced Naval heritage and traditions;
(b) Maximized opportunities for participation in Navy
commemoration events;
(c) Increased awareness of, and support for, the Navy by Key
audiences;
(d) Improved Navy-wide processes and coordination for Navy
Birthday commemorations.
b. Initial Planning Guidance.
(1) Use the 241st BDAY as an avenue to share Naval history and
heritage.
(2) Plan and execute 241st BDAY in a manner consistent with above
references and other applicable laws and policy.
(3) Identify guest speakers/guests of honor early in the planning
process, with an eye toward maximum institutional benefit.
c. Official and Unofficial Navy Birthday Related Events: This PLANORD
contains express authorization for official Navy Birthday Commemoration
Ceremonies to be held in connection with unofficial Navy Birthday Balls and
similar social events (i.e. in a "two-tiered" fashion) where feasible and to
the extent consistent with law and regulation. A "two-tiered" approach may
be employed to better leverage official engagement oopportunities associated
with certain unofficial Navy Birthday-related events and allow for more
flexibility in unit-level planning of official evolutions.
(1) Official Navy Birthday Commemoration Ceremonies. Official Navy
Birthday Commemoration Ceremonies directly support the mission of the U.S.
Navy. They are authorized on a stand-alone basis (e.g. a ceremony onboard a
Navy installation) as well as when held in conjunction with unofficial Navy
Birthday Balls and similar social events. Official Navy Birthday Ceremonies
held in conjunction with unofficial Navy Birthday Balls and similar social
events will normally follow a "two-tiered" sequence: Tier 1 (official Navy
Birthday Commemoration Ceremony) followed by Tier 2 (unofficial Navy Birthday
Ball or similar social event). Official Navy Birthday Commemoration
Ceremonies often include (subject to availability) a Navy color guard, a
performance by the Navy Band (for ceremonial music only), a presentation or
pageant commemorating the Navy's Birthday and mission, and appropriate Guest
of Honor remarks. Active unit level planning, management, and execution
efforts in support of Official Navy Birthday Commemoration Ceremonies is
authorized in a manner consistent with mission, resource and legal
constraints. These efforts may include provision of the following in support
of official ceremony requirements: security, transportation of Ceremonial
participants, ceremony photography, informational notifications via official
military information channels, audio/visual support, and other appropriate
logistical support required for the official ceremony. Official Navy
Birthday Commemoration Ceremonies are to be conducted to in a manner
consistent with applicable mission, resource, and legal constraints.
(2) Unofficial Navy Birthday Balls and Similar Social Functions.
Though sometimes held in conjunction with an Official Navy Birthday
Commemoration Ceremony, Navy Birthday Balls and similar social events are
traditionally organized by groups of Sailors acting in an unofficial capacity
or other non-federal entities (NFE) chartered to provide support to the
military and/or its service members. These events normally involve an
invited Navy speaker or guest of honor, dinner, musical entertainment,
dancing, refreshments, and other social activities. Navy Birthday Balls are
normally supported through NFE organized ticket sales to attendees, though
they may also be supported by appropriate NFE fundraising activities, and
non-appropriated funds (NAF), if available and authorized by law and policy.
While Navy Birthday Balls involve celebrations of the Navy's birthday,
history and heritage, they are not official Navy events. Given that Navy
Birthday Balls and similar social events involve celebrations of the Navy's
mission and heritage and are normally attended by a broad cross section of
active duty and civilian Navy personnel and their families as well as members
of local Navy host communities, they often afford important Navy engagement
opportunities. Therefore, the Navy may provide limited logistical support to
unofficial Navy Birthday Balls (e.g. to include official speakers and
notifications to military personnel through military information channels) as
consistent with reference (d).
(3) Resource and Funding Constraints. It is important that participation of
Navy personnel and use of Navy resources in support of Navy Birthday-related
events receive appropriate prior review to determine the nature of the Navy
Birthday related event (e.g. official or unofficial) and to further ensure
that any use of official time and appropriated and/or non-appropriated funds
employed in support are consistent with fiscal and standards of conduct
requirements. Review by servicing legal counsel of unit-level evolution
planning and execution is advised. Appropriated funds are generally
unavailable for unofficial events and may not be used for feeding and
entertainment of Navy and/or other persons absent express statutory
authority. Any fundraising and other similar activities must comply with
references (d) and (i). Gift acceptance by Navy personnel must also comply
with references (d) and (i) or (j) and (k) as applicable. Reference (l)
contains policy on MWR support to Navy Birthday Celebrations, to include
authorization of limited MWR NAF via Navy Region and Installation Commanders
in certain cases. See paragraph 5 below for additional funding guidance.
(4) Maximum use of the Navy Lessons Learned Information System
(NLLIS) to capture best practices and lessons learned for events surrounding
the 241st BDAY is directed.
(5) Further develop measures of effectiveness and performance (MOEs
and MOPs) for activities associated with the 241st BDAY, building on efforts
from the 240th BDAY.
d. Tasking.
(1) COMUSFLTFORCOM assign appropriate representation to support
phases I through III. Provide initial, mid, and final planning reviews as
well as a detailed after action report to DNS following 241st BDAY.
(2) COMUSFLTFORCOM develop and release 241st Navy Birthday
Communication Plan to ashore and afloat commands.
5. Funding. Per reference (b), funding of outreach events should come from
within existing programmed and budgeted resources and must be consistent with
applicable law and policy. Individual commands are responsible for funding
all costs and ensuring judiciousness in the use of appropriated funds.
Reference (f) provides additional community outreach guidance and funding
limitations for Fiscal Year 2016.
6. Command relationships.
a. COMUSFLTFORCOM is the supported command.
b. CNIC, COMNAVRESFORCOM, CHINFO, AND NAVHISTHERITAGECOM are supporting
commanders.
7. Released by Vice Admiral R. L. Thomas, Director, Navy Staff//
BT
#0001
NNNN
UNCLASSIFIED//