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***THIS IS A 2 SECTION MESSAGE COLLATED BY OIX GATEWAY NORFOLK VA*** QQQQ

SUBJ: 237TH NAVY BIRTHDAY PLANNING ORDER (UPDATE 1) UNCLASSIFIED/ FM CNO 
WASHINGTON DC TO NAVADMIN INFO CNO WASHINGTON DC UNCLAS 

NAVADMIN 189/12

MSGID/GENADMIN/CNO WASHINGTON DC//DNS/JUN//
REF/A/CNO/NAVADMIN 063/12/172249ZFEB12//
REF/B/CNO/OPNAVINST 5726.8//
NARR/REF A IS ORIGINAL NAVY BIRTHDAY PLANNING ORDER REF B IS CNO'S OUTREACH: 
AMERICA'S NAVY//

SUBJ/237TH NAVY BIRTHDAY PLANNING ORDER (UPDATE 1)//
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GENTEXT/SITUATION//

1. THIS NAVADMIN SUPERSEDES AND CANCELS REF A.

2. 13 OCT 2012 WILL MARK THE NAVY'S 237TH BIRTHDAY. BEGINNING WITH THE 
ESTABLISHMENT OF OUR NAVY IN 1775 AND CONTINUING TO OUR CURRENT MODERN FLEET, 
OUR NAVY HAS STOOD THE WATCH AS THE SHIELD OF THE REPUBLIC FOR MORE THAN TWO 
CENTURIES. THE AGE-OLD PRACTICE OF SOUNDING THE BELL DURING WATCHES, ON THE 
HOUR AND HALF HOUR, IS SYMBOLIC OF OUR NAVY'S HALLMARK EFFORTS AND IS AS 
APPROPRIATE IN OUR NUCLEAR AND MISSILE-ORIENTED NAVY AT THE DAWN OF THE 
TWENTY-FIRST CENTURY, AS IT EVER WAS. FROM OUR HISTORIC SAILING VESSELS IN THE 
LATE EIGHTEENTH CENTURY TO EVERY COMMAND TODAY, IT SIGNALS THAT SOMEONE STANDS 
THE WATCH. BELL RINGING SERVES AS A POWERFUL AND TANGIBLE REMINDER OF THE 
HISTORY, HERITAGE, AND ACCOMPLISHMENTS OF OUR NAVAL SERVICE AND IS INTENDED TO 
BE AN ENDURING TRADITION OF THE NAVY BIRTHDAY CELEBRATION. THIS ORDER PROVIDES 
GUIDANCE AND TASKS FOR THE GLOBAL EXECUTION AND PLANNING OF THIS IMPORTANT 
WEEK LONG COMMEMORATION IN SUPPORT OF OUR 13 OCTOBER BIRTHDAY.

3. THERE ARE TWO OCTOBER DATES OF SPECIAL SIGNIFICANCE TO THE NAVY.
FIRST, "NAVY DAY," AN EXTERNAL OUTREACH EVENT, WAS PROPOSED IN 1922 BY THE NEW 
YORK NAVY LEAGUE. 27 OCT WAS THE DATE CHOSEN IN HONOR OF THE BIRTHDAY OF 
PRESIDENT THEODORE ROOSEVELT, THE SPONSOR OF THE MODERN PEACE-KEEPING NAVY, 
NOTED FOR HIS "BIG STICK DIPLOMACY" AND GREAT WHITE FLEET. SECOND, IN 1972 
ADMIRAL ELMO ZUMWALT, CHIEF OF NAVAL OPERATIONS, ON THE ADVICE OF VICE ADMIRAL 
EDWIN B. HOOPER, DIRECTOR OF NAVAL HISTORY, DESIGNATED 13 OCT AS THE NAVY'S 
BIRTHDAY, RECOGNIZING THAT DATE IN 1775 WHEN THE CONTINENTAL CONGRESS PASSED 
LEGISLATION AUTHORIZING THE CONSTRUCTION AND PURCHASE OF AMERICA'S FIRST NAVAL 
SHIPS. TODAY THE NAVY BIRTHDAY CELEBRATION ENCOMPASSES THE TRADITIONS OF 
HONORING THE UNITED STATES EMERGENCE AS A GREAT NAVAL POWER, AS WELL BEING AN 
INTERNAL SAILOR-FOCUSED COMMEMORATION.
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GENTEXT/MISSION//

4. EXECUTE A COMMEMORATIVE WEEK LONG EVENT THAT HAS AN IMPACT COMMENSURATE 
WITH THE SIGNIFICANCE OF THE BIRTH OF OUR NAVY AND ITS IMPACT ON THE NATION 
AND THE WORLD.
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GENTEXT/EXECUTION//

5. COMMANDER'S INTENT.
    A. PURPOSE: COMMEMORATE AND CELEBRATE 237 YEARS OF NAVAL HISTORY DURING 
THE WEEK OF 9-13 OCT.
    B. METHOD: EXECUTE A GLOBAL BIRTHDAY COMMEMORATION TO INCLUDE A 
COORDINATED NAVY-WIDE BELL RINGING CEREMONY.
    C. END STATE: INSTILL IN OUR SAILORS AND PUBLIC THE IMPORTANCE OF AND A 
SENSE OF PRIDE IN OUR NAVY'S HISTORY AND HERITAGE. CELEBRATE OUR GLORIOUS 
VICTORIES AND HONOR OUR SHIPMATES WHO STAND AND HAVE STOOD THE WATCH.

6. TASKS.
    A. DIRECTOR, NAVY STAFF (DNS) WILL OVERSEE PLANNING AND PROGRAM 
DEVELOPMENT FOR THE ANNUAL NAVY BIRTHDAY CELEBRATION.
    B. NHHC WILL:
        (1) PLAN AND OVERSEE THE EXECUTION OF NAVY BIRTHDAY COMMEMORATION 
WEEK-LONG EVENTS TO INCLUDE COORDINATING THE EXECUTION OF A NAVY-WIDE BELL 
RINGING CEREMONY.
        (2) PROVIDE A BELL RINGING CEREMONY TEMPLATE FOR USE BY US FLEET 
FORCES COMMAND (USFF), COMMANDER, PACIFIC FLEET (CPF), COMMANDER, NAVAL 
RESERVE FORCES COMMAND (CNRFC), COMMANDER, NAVAL INSTALLATIONS COMMAND (CNIC), 
REGIONAL COMMANDERS, COMMANDING OFFICERS (CO'S) AND OFFICERS IN CHARGE 
(OIC'S).
        (3) PROVIDE A MATRIX OF POSSIBLE EVENTS TO POST TO NAVY WEBSITES. POST 
ALL RESOURCES ON NHHC'S WEBSITE (WWW.HISTORY.NAVY.MIL), COMMEMORATION OF THE 
BICENTENNIAL OF THE WAR OF 1812 (COMWAR1812) WEBSITE 
(WWW.OURFLAGWASSTILLTHERE.ORG) AND APPROPRIATE SOCIAL MEDIA WEBSITES.
        (4) PROVIDE A POAM TO DNS FOR THE EXECUTION OF THE NAVY'S BIRTHDAY 
COMMEMORATION NLT 29 JUN 2012.
        (5) COLLECT INFORMATION FROM USFF, CPF, CNIC, CNRFC, CHINFO AND NDW 
REGARDING SPECIFIC COMMEMORATIVE ACTIVITIES.
        (6) DEVELOP AND MAKE AVAILABLE ON NHHC'S WEBSITE, A BODY OF LESSONS 
LEARNED FROM PREVIOUS NAVY BIRTHDAY CELEBRATIONS.
        (7) PRODUCE PLAN OF THE DAY HISTORICAL NOTES FOR EACH WARFARE 
COMMUNITY FOR THE WEEK LEADING UP TO THE CELEBRATION.
    C. USFF AND CPF WILL:
        (1) ENSURE CO'S AND OIC'S PLAN FOR AND COMMEMORATE THE 237TH NAVY 
BIRTHDAY. EVENTS SHALL BE COORDINATED WITH NHHC, CNIC AND REGIONAL OR 
OPERATIONAL COMMANDERS TO SUPPORT THE REQUIREMENT FOR COORDINATED CEREMONIES.
        (2) EXECUTE CHIEF OF INFORMATION (CHINFO) PUBLIC AFFAIRS PLAN AND 
PARTICIPATE IN PLANNED COMMUNITY ACTIVITIES AS OPERATIONALLY FEASIBLE.
        (3) PROVIDE LESSONS LEARNED TO NHHC NLT 16 NOV 2012.
        (4) REPORT COMMAND SPECIFIC SCHEDULED COMMEMORATIVE ACTIVITIES TO NHHC 
ON A MONTHLY BASIS STARTING 26 JUL 2012 THEN WEEKLY STARTING 6 SEP 2012.
        (5) PROVIDE MANPOWER/EXPERTS AS NECESSARY TO SUPPORT THE NAVY BIRTHDAY 
WORKING GROUP (WG).
    D. CNIC WILL:
        (1) ENSURE REGIONAL COMMANDERS HOST A NAVY BIRTHDAY CEREMONY, BELL 
RINGING AND OTHER COMMEMORATIVE ACTIVITIES DURING NAVY BIRTHDAY WEEK.
        (2) ASSIST AND DIRECT REGIONAL COMMANDERS WITH A BELL RINGING QQQQ 
CEREMONY AND ASSIST SUBORDINATE COMMANDS WITH OTHER NAVY BIRTHDAY 
COMMEMORATIONS.
        (3) PROVIDE LESSONS LEARNED TO NHHC NLT 16 NOV 2012.
        (4) EXECUTE CHINFO PUBLIC AFFAIRS PLAN AND PARTICIPATE IN PLANNED 
COMMUNITY ACTIVITIES AS OPERATIONALLY FEASIBLE.
        (5) REPORT COMMAND SPECIFIC SCHEDULED COMMEMORATIVE ACTIVITIES TO NHHC 
ON A MONTHLY BASIS STARTING 26 JUL 2012 THEN WEEKLY STARTING 6 SEP 2012.
        (6) PROVIDE MANPOWER/EXPERTS AS NECESSARY TO SUPPORT THE NAVY BIRTHDAY 
WG.
    E. CNRFC WILL:
        (1) ENSURE REGIONAL RESERVE COMPONENT COMMANDERS (RCC) AND NAVY 
OPERATIONAL SUPPORT COMMANDS (NOSC) HOST A NAVY BIRTHDAY CEREMONY, BELL 
RINGING AND OTHER COMMEMORATIVE ACTIVITIES DURING NAVY BIRTHDAY WEEK AND 
DURING OCTOBER 2012 DRILL WEEKENDS, AS CLOSE TO THE ACTUAL BIRTHDAY AS 
FEASIBLE.
        (2) PROVIDE LESSONS LEARNED TO NHHC NLT 16 NOV 2012.
        (3) EXECUTE CHINFO PUBLIC AFFAIRS PLAN AND PARTICIPATE IN PLANNED 
COMMUNITY ACTIVITIES AS OPERATIONALLY FEASIBLE.
        (4) REPORT COMMAND SPECIFIC SCHEDULED COMMEMORATIVE ACTIVITIES TO NHHC 
ON A MONTHLY BASIS STARTING 26 JUL 2012 THEN WEEKLY STARTING 6 SEP 2012.
        (5) PROVIDE MANPOWER/EXPERTS AS NECESSARY TO SUPPORT THE NAVY BIRTHDAY 
WG.
    F. CHINFO WILL:
        (1) DEVELOP A NAVY BIRTHDAY PUBLIC AFFAIRS PLAN IN COORDINATION WITH 
NHHC AND PROVIDE TO ASHORE AND AFLOAT COMMANDS BY 20 AUG 2012. THIS PLAN 
SHOULD INCLUDE NAVY'S STRATEGIC MESSAGE AND TALKING POINTS FOR THIS EVENT, 
LINKED TO COMWAR1812 AND REF B EFFORTS.
        (2) PROVIDE MANPOWER/EXPERTS AS NECESSARY TO SUPPORT THE NAVY BIRTHDAY 
WG.
    G. NAVAL DISTRICT WASHINGTON (NDW) WILL:
        (1) EXECUTE A BELL RINGING CEREMONY TO HONOR THOSE WHO STOOD THE WATCH 
IN OUR NATION'S NAVY. SCHEDULE BELL RINGING AND CELEBRATIONS WITH NHHC TO 
SUPPORT THE REQUIREMENT FOR COORDINATED CEREMONIES.
        (2) PROVIDE DNS WITH A POAM FOR THE EXECUTION OF THE NATIONAL CAPITAL 
REGION (NCR) NAVY BIRTHDAY CELEBRATION NLT 29 JUN 2012.
        (3) PROVIDE LESSONS LEARNED FROM THE NCR CEREMONY TO NHHC NLT
16 NOV 2012.
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GENTEXT/ADMIN//

7. ADMIN.
    A. THE FOLLOWING ARE DIRECTED TO BE AVAILABLE AT THE NHHC WEBSITE
(WWW.HISTORY.NAVY.MIL): PLAN OF THE DAY HISTORICAL NOTES FOR THE WEEK OF NAVY 
BIRTHDAY, NAVY BALL TEMPLATE, HISTORY STAND DOWN LESSONS AND A TEMPLATE FOR 
NAVY BIRTHDAY BELL RINGING, NLT 3 AUG 2012.
    B. REGIONAL COMMANDERS, CO'S, AND OIC'S WILL USE NHHC AND CHINFO PRODUCTS 
TO INFORM AND MOTIVATE YOUR SAILORS.
    C. MANDATORY COMMEMORATION EVENTS. THE FOLLOWING EVENTS ARE TO BE INCLUDED 
AS OPERATIONAL COMMITMENTS PERMIT:
        (1) BELL-RINGING CEREMONY
        (2) PLAN OF THE DAY NOTES
        (3) CAKE CUTTING
        (4) HISTORY STAND-DOWN
        (5) READING OF SECNAV/CNO BIRTHDAY MESSAGES
    D. DISCRETIONARY COMMEMORATION EVENTS. THE FOLLOWING IS A LIST BUT NOT 
LIMIT TO THE EVENTS THAT COMMANDERS MAY SCHEDULE:
        (1) COMMAND PICNICS/FUN DAY
        (2) GOLF TOURNAMENT
        (3) AWARDS CEREMONY
        (4) MOMENTS OF SILENCE
        (5) CHIEF'S MESS/WARDROOM LUNCHEONS
        (6) CLASSIC NAVY MOVIE PRESENTATION
        (7) FUN/BIRTHDAY RUN
        (8) WREATH LAYING CEREMONY
        (9) MEMORIAL SERVICE
        (10) RE-ENLISTMENTS
        (11) BIRTHDAY BALL/DINING OUT
    E. PUBLIC AFFAIRS GUIDANCE.
        (1) THIS IS AN ACTIVE PA POSTURE EVENT.
        (2) PUBLIC AFFAIRS GUIDANCE WILL BE PROVIDED SEPCOR.
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GENTEXT/COMMAND AND SIGNAL//

8. COMMAND RELATIONSHIPS.
    A. NHHC IS THE SUPPORTED COMMAND.
    B. USFF, CPF, CNIC, CHINFO, CNRFC, AND NDW ARE SUPPORTING COMMANDS.
    C. SUPPLEMENTAL NAVY BIRTHDAY PLANORDS WILL BE RELEASED TO ASSIST CO'S AND 
OIC'S IMPLEMENT A SUCCESSFUL NAVY BIRTHDAY CELEBRATION.

9. POINT OF CONTACT.
    A. NHHC POC IS CAPT TIM GILBRIDE, COMM: (202) 433-7133 DSN:
288-7133),EMAIL: timothy.gilbride@navy.mil.
    B. SUPPORTING COMMANDERS PROVIDE PRIMARY POC CONTACT INFORMATION TO CAPT 
TIM GILBRIDE BY 29 JUN 2012.

10. RELEASED BY VICE ADMIRAL J. M. BIRD, DIRECTOR, NAVY STAFF//

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