2016 ARMY-NAVY GAME SPIRIT SPOTS:
R 271537Z OCT 16 ZEL
FM CNO WASHINGTON DC
SUBJ/2016 ARMY-NAVY GAME SPIRIT SPOTS//
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT// POC/MR. DAMON MORITZ/CHINFO OI-
2/TEL: (703) 614-9154/
RMKS/1. This year's Army-Navy game is scheduled for Saturday,
10 December 2016 at M&T Stadium (Baltimore). CBS Sports will televise the
game and will once again accept "Go Navy, Beat Army"
video spots from the Navy and Marine Corps team to be considered for
broadcast during the game. Please note that CBS generally only airs one
spirit spot from each service, selected at their discretion.
Advanced notice of use by CBS is not possible. Videos may be played on
stadium jumbotron at the game, also at the organizer's discretion.
a. The Navy Office of Information and Defense Media Activity will push
selected spots to a variety of media outlets, flagship web and broadcast
platforms and social media sites prior to the game to help generate esprit de
corps and as a way of highlighting our naval forces.
(1) Requirements and best practices:
a. All spots must be submitted from a Navy or Marine Corps
activity and release is embargoed until 5 December 2016.
b. Include the submitting command's name and location and
include a "Go Navy, Beat Army" theme. Ships, shore commands, and Naval
Academy brigade companies are highly encouraged to submit entries.
c. Avoid use of Navy or military jargon or acronyms.
d. Do not submit group/command/formation shout outs in which the
group is shouting a message.
e. Experience has shown that submissions most likely to be
successful in broadcast or social media sites are those with clean clear
audio and exhibit enthusiasm, humor, creativity, and motivation.
f. Inclusion of Naval Academy graduates, unique locations,
forward deployed locations and underway scenes are highly encouraged. 2016
marks the 40th anniversary of the integration of women at the service
academies. Videos highlighting Naval Academy women graduates will be
prioritized to help mark this anniversary.
g. Spots cannot include copyrighted or sensitive material or
music, make any official or implied endorsements or present commands or the
Navy in a negative light.
h. Spots should be broadcast quality in one of the following
(1) Files should be at least 8 mb/s but no more than
100 mb/s and in mxf, mpeg, wmv, mp4, mov or avi file formats. M4v, flv and
swf files are not accepted.
(2) Include a word document with the submitter?s points of
contact, a suggested title, description, and release authority.
(3) All submissions must be in high definition
(1920x1080 or 1280x720) or ultra-high definition (4K).
i. If intended for CBS, spots must be no more than 30 seconds in
length, however spots intended for social media or other web-only outlets
shall not be longer than two minutes.
j. Use high quality Navy branding graphics available for use at:
http://extensis.cnrc.navy.mil/graphics.htm and enter the branding products
k. Submit only ready-to-air spots. Neither CBS nor the Navy
Office of Information will edit submissions.
l. Frame shots according to rules of good composition (avoid
talking heads with no bodies) and avoid distracting backgrounds and
inadvertent commercial product placement.
m. Good audio quality and sharp focus are paramount.
Poor audio quality is a primary reason for rejection. Check for over
modulated audio, weak audio, unclear voices, or background noise prior to
2. Support from Navy Public Affairs Support Elements, Defense Media Activity
detachments or broadcast detachments are permissible on a not-to-interfere
with operational requirements basis.
3. Commands are to send original, broadcast quality footage by electronic
means, express shipment or fastest method available to the Navy Office of
Information (OI-2). Submissions must be received before 30 November 2016.
Late submissions are not accepted. Please consider very long shipping times
(force protection at the Pentagon can take 5 days for any shipment) for
overseas and deployed units.
Send to: U.S. Navy Office of Information, Attn: Damon Moritz,
1000 Navy Pentagon, RM 4B463, Washington, DC, 20350-1000. Uploads via the
Navy Imagery Server, AMRDEC Safe Access File Exchange, DropBox, Google Docs
or email are also accepted. Posts to DVIDS become public on upload. Be
aware that this may violate the embargo and reduce the value of your entry.
Contact firstname.lastname@example.org with subject line "army-navy transmission" with
any questions or concerns regarding file transfer information and assistance.
4. Request widest possible dissemination of this message. This is an
excellent means of highlighting Navy teamwork and the spirit of our Sailors
and Marines forward deployed around the world.
Go Navy, beat Army.
5. Released by Vice Admiral R. L. Thomas, Director, Navy Staff.//