ROUTINE

R 152118Z DEC 15

FM CNO WASHINGTON DC

TO NAVADMIN

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NAVADMIN 287/15

MSGID/NAVADMIN/CNO WASHINGTON DC/DNS/DEC//

SUBJ/CY 2015 RUSSELL EGNOR NAVY MEDIA AWARDS AND THOMPSON-RAVITZ AWARDS FOR 
EXCELLENCE IN NAVY PUBLIC AFFAIRS PROGRAMS//

REF/A/DOC/CHINFOINST 5305.3A//

REF/B/DOC/RUSSELL EGNOR NAVY MEDIA AWARDS PROGRAM STANDARD OPERATING 
PROCEDURES CY 2015//

REF/C/DOC/OPNAVINST 5305.7C//

NARR/REF A IS THE RUSSELL EGNOR NAVY MEDIA AWARDS INSTRUCTION.
REF B IS THE RUSSELL EGNOR NAVY MEDIA AWARDS STANDARD OPERATING PROCEDURES 
FOR CY 2015. REF C IS THE THOMPSON-RAVITZ AWARDS FOR EXCELLENCE IN NAVY 
PUBLIC AFFAIRS INSTRUCTION.// POC/RUSSELL EGNOR NAVY MEDIA AWARDS:  MCCS DEAN 
LOHMEYER/CHINFO OI-85
/dean.lohmeyer@navy.mil/(703) 697-6724/THOMPSON-RAVITZ AWARDS:
MR. CHRISTOPHER DUNNE/CHINFO OI-84/christopher.dunne@navy.mil/
(703) 693-1363//

RMKS/1.  The Russell Egnor Navy Media Awards (NMA) program recognizes quality 
in Navy Public Affairs (PA) and Visual Information (VI), and the excellence 
of those who create them.  The Thompson-Ravitz (T-R) Awards for Excellence in 
Navy PA program promotes professional communication expertise and excellence 
by recognizing and rewarding the accomplishments of Navy commands and 
personnel.

2.  NMA Entry Guidance.  Guidance for 2015 NMAs is available under the 
"Resources" dropdown menu at https://portal.secnav.navy.mil/orgs
/CHINFO/services/SitePages/Awards.aspx.  Access to the Chief of Information 
(CHINFO) portal is restricted to Navy PA/VI professionals only.  Program 
eligibility is not restricted to PA/VI professionals; non PA/VI professionals 
should contact the program administrator for submission assistance.  Access 
to the CHINFO portal must be requested in advance of program deadlines to 
facilitate the approval process.
Entries will be accepted from 1 January 2016 to 2400 on 1 February 2016.

3.  NMA Categories.  There are 74 NMA categories, split among Unit, 
Individual and Excellence:
    a.  Unit awards (15):
        (1) Civilian Enterprise Publication
        (2) Funded News Publication
        (3) Web-Based Publication
        (4) Outstanding Digital Presence
        (5) Outstanding Digital Communication Campaign
        (6) Outstanding Website
        (7) Outstanding Blog
        (8) Writing - Social Media Post
        (9) Audio Newscast
        (10) Audio Information Program
        (11) Video Newscast
        (12) Video Information Program
        (13) Cruisebook (Small Command)
        (14) Cruisebook (Large Command)
        (15) Navy Media Excellence Award.  This recognizes the efforts of a 
single command/unit for overall excellence in internal information 
production.
    b.  Individual awards (31):
        (1) Audio (4 categories)
        (2) Graphic Design (6 categories)
        (3) Photo (8 categories)
        (4) Video (6 categories)
        (5) Writing (4 categories)
        (6) Multimedia (3 categories)
    c.  Excellence awards (18):  These recognize the best among Navy media 
professionals in the fleet.
        (1) "Of the Year" awards for Broadcaster, Writer, Photographer and 
Graphic Designer, each with subcategories for Navy, Navy Civilian and 
Outstanding New.
        (2) "Of the Year" awards for Mass Communication Specialist
(MC) (Sea and Shore), Junior MC (Sea and Shore), and Reserve MC.
        (3) Russell Egnor Leadership Excellence Award.  This award recognizes 
the senior MC, PAO (165X or 647X) or Media and PA civilian who has made a 
profound impact and contribution to the MC community and VI production 
through inspired leadership.

4.  T-R Entry Guidance.  Guidance for 2015 T-R Awards entries is available 
under the "Resources" dropdown menu at https:// 
portal.secnav.navy.mil/orgs/CHINFO/services/SitePages/Awards.aspx.
Access to the CHINFO portal is restricted to Navy PA/VI professionals only.  
Program eligibility is not restricted to PA/VI professionals; non PA/VI 
professionals should contact the program administrator for submission 
assistance.  Access to the CHINFO portal must be requested in advance of 
program deadlines to facilitate the approval process.  Entries will be 
accepted from 1 January 2016 to 2400 on 1 February 2016.

5.  T-R Categories.  There are 25 T-R categories, split among Units and 
Individuals:
    a.  Unit awards comprise five types of PA programs, each of which has an 
award recognizing four command types.  PA programs:
        (1) Community Outreach
        (2) Special Events and Projects
        (3) Public Information
        (4) Crisis Communication
        (5) Internal Communication
    b.  Command types:
        (1) Afloat Large (four or more PA personnel on the PA staff)
        (2) Afloat Small (three or less PA personnel on the PA staff)
        (3) Shore Large (four or more PA personnel on the PA staff)
        (4) Shore Small (three or less PA personnel on the PA staff)

6.  Individual T-R Awards. There are five individual award categories:
    a.  Junior Public Affairs Officer of the Year
    b.  Junior Reserve Public Affairs Officer of the Year
    c.  Civilian Public Affairs Specialist of the Year (For grades up through 
GS-11 equivalent)
    d.  Enlisted Public Affairs Officer of the Year
    e.  Collateral Duty Public Affairs Officer of the Year

7.  Additional Eligibility. Commands without designated public affairs 
personnel are also welcome to submit entries to the appropriate award and 
category.  Commands should contact the program administrators for more info.

8.  Released by Vice Admiral R. L. Thomas, Director, Navy Staff.//

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