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ROUTINE
R 191937Z DEC 18
FM CHINFO WASHINGTON DC
TO NAVADMIN
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UNCLAS
NAVADMIN 310/18
SUBJ/2019 NAVY COMMUNITY OUTREACH PLAN//
REF/A/DOC/OSD/DEC18/-/NOTAL//
REF/B/DOC/OPNAV/12FEB18//
REF/C/NAVADMIN/24JUN16//
REF/D/DOC/CNO/DEC18//
REF/E/DOC/CHINFO/NOV18/-//NOTAL//
NARR/ Ref A is ATSD(PA) memo, DoD FY19 Strategic Public Affairs
Outreach Activities.
Ref B is OPNAVINST 5726.8b, Outreach: Americas Navy.
Ref C is NAVADMIN 148/16 announcing the American Connections Media Outreach
Program.
Ref D is CNO Design for Maintaining Maritime Superiority. Ref E is the 2019
Navy Communication Strategy.//
POC/Rob Newell/Civ/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879
/EMAIL: robert.d.newell1@navy.mil//
1. As our countrys veteran population declines with the passing of the
WWII/Korea generations, communities and families - across the United States
are increasingly losing their close ties and connection to the military. The
close relationship between military and civilian communities has long been an
essential part of preserving the all-volunteer force, and inspiring future
generations to serve. Community Outreach Programs help fill this void.
Recent assessments done by the Gallup Corporation show that those who come in
contact with our Sailors whether it be through a ship tour, school visit,
attendance at an air show or other community event are at least forty percent
more likely to recommend serving in the Navy to a family member. Fifty-six
percent say the experience made them view the Navy more favorably. Why?
Because it provided the chance to learn about who we are, what we do and the
unique opportunities that come with naval service. This year, with the
overall active duty recruiting goal increasing to 44,000, the importance of
Community Outreach Programs is even more pronounced.
2. Reference (a) identifies community outreach as a critical DoD Priority in
2019 and authorizes the Services to execute their community outreach programs
in a sustainable, fiscally responsible manner. This NAVADMIN issues
implementation guidance and tasks support for the Navy's Community Outreach
Program. Per reference (a), and in support and alignment with references
(b) through (e), the following community outreach programs are authorized for
Calendar Year 2019 (CY19):
a. 8 Fleet Weeks: Port Everglades, Fla.; New York, N.Y.;
Norfolk, Va.; Portland, Ore.; Los Angeles, Calif.; San Francisco,
Calif.; Seattle, Wash.; and San Diego, Calif. Tasking and
responsibilities for these events will be provided SEPCOR by
cognizant operational and regional commanders. Regional commands,
through the assistance of area Navy Recruiting Districts (NRD) and
Navy Operational Support Centers (NOSC), are authorized and
encouraged to seek opportunities throughout the year in Fleet Week
cities to build on the goodwill and engagement generated by Fleet
Week events.
b. 14 Navy Weeks: Mobile, Ala., Feb. 27-March 5; Charleston,
S.C., March 11-17; Miami, Fla., March 25-31; Wilmington, N.C., April
1-7; San Juan, P.R., April 8-14; Oklahoma City, Okla., May 27-June
2; Nashville, Tenn., June 3-9; Quad Cities, Iowa, June 24-30;
Duluth, Minn., July 15-21; Grand Junction, Colo., July 22-28; Boise,
Idaho, Aug. 19-25; St. Louis, Mo., Sept. 2-8; Wichita, Kan., Sept. 9
-15; and Charleston, W.V., Oct. 14-20. Per reference (b), the Navy
Week program is a community outreach requirement, led by the Navy
Office of Community Outreach (NAVCO), and is a program uniquely
positioned to increase understanding of the Navy and its mission in
markets across America which do not have a Navy presence. As such,
the following commands and activities will support the 2019 Navy
Week campaign to the maximum extent operational schedules will allow:
(1) Depending on market size, each Navy Week will have one or
two Flag Officers or Senior Executive Service (SES) civilians
participating as senior Navy executive representatives. In
coordination with Public Affairs (PA) and personal staffs, NAVCO
will develop an itinerary comprised of high-level outreach
engagements with key influencers from all sectors of the Navy Week
market for participating senior Navy executives.
(2) Naval Special Warfare Command and Commander, Navy
Recruiting Command (CNRC) will make the Navy Parachute Team (Leap
Frogs) available depending on venues and opportunities. The SEAL
/SWCC Scout Team is also requested to participate where mission
equities and Navy Weeks intersect.
(3) Navy Expeditionary Combat Command will make expeditionary
units (divers, EOD teams, Riverine, Seabees) and their equipment
available.
(4) TYCOMs will support with Sailors assigned to ships,
squadrons and submarines with namesake city or state ties. For
cities where more than one namesake unit has a relationship, NAVCO
will coordinate with TYCOMs to determine the most feasible
assignment.
(5) Commander, Naval Air Forces (AIRFOR) and Commander, Naval
Air Force Reserve (AIRFORRES) will support with aircraft and aircrew
participation.
(6) Commander, Navy Reserve Force will support with NOSC
Sailors and other resources as coordinated with NAVCO Navy Week
planning leads.
(7) Bureau of Medicine and Surgery (BUMED) will support with
Navy medical professionals, equipment and displays as appropriate.
(8) Office of Naval Research will participate with personnel
and assets participating in Science, Technology, Engineering and
Mathematics (STEM) events.
(9) U.S. Navy Band and Fleet Band activities will support
with regional bands and premiere bands when appropriate.
(10) Naval Education and Training Command (NETC) and Naval
Service Training Command (NSTC) will support with participation from
NROTC units.
(11) USS CONSTITUTION will support with Sailors, equipment
and displays.
(12) CNRC will support with NRD and Navy Recruiting Station
Sailors and recruiting properties, simulators and other equipment as
appropriate.
(13) Navy commands and units within a reasonable distance of
Navy Week cities will support with hometown Sailors, other personnel
and equipment, as coordinated with Navy Week planning teams.
(14) Blue Angels performances will provide the foundational
event for Navy Weeks in Oklahoma City, Okla.; Nashville, Tenn.; Quad
Cities, Iowa; Duluth, Minn.; Grand Junction, Colo.; and St. Louis,
Mo. Within existing guidelines, regulations and mission priorities,
the team will integrate its outreach event schedule and effort with
the Navy Week program to the maximum extent possible.
(15) Naval History and Heritage Command will support with
speakers and displays.
(16) Navy Ceremonial Guard will support with its drill team.
(17) Department of the Navy Office of Small Business Programs
(OSBP) will provide detailed statistics for each market and will
provide representatives to attend and speak at multiple small
business events in conjunction with Navy Weeks as a part of our
efforts to provide the highest quality of support to small business
owners and entrepreneurs.
(18) Navy Meteorological and Oceanography Command (METOC)
will support with personnel, equipment and displays.
(19) The U.S. Naval Academy will support with personnel,
displays and presentations, in addition to isolated admissions
events when possible.
(20) Command Sailors of the Year and Sailors of the Quarter
whose hometowns are Navy Week cities, as well as additional units or
activities with outreach capability not listed above, are encouraged
and welcome to participate in the Navy Week program and should
contact NAVCO for further guidance.
c. The American Connections Media Outreach Program, announced in
reference (c), will continue to be a prominent component of the Navy
2019 community outreach strategy. Managed by NAVCO, it was
established to share the Navy story with media across the country in
markets which generally do not receive Navy news and
information. In 2019, the program will include the following
elements:
(1) Media production visits. NAVCO deploys small production
teams to commands to produce feature stories and accompanying photos
of assigned Sailors, which are provided to media outlets where those
Sailors have local connections. NAVCO will conduct 20 Media
Production Visits in 2019 in support of key Navy communication
priorities and programs. Every effort should be made to assist and
accommodate these visits, and steps should be taken to maximize
participation. Priorities (proposed locations) include:
(a) Aviation Modernization and Readiness (Jacksonville,
Norfolk, San Diego, Whidbey Island)
(b) Building an Agile/Ready Fleet (Gulfport, Stennis)
(c) Building a Talented Fleet/People: Our Greatest
Resource (Corpus, Great Lakes, Kingsville, Millington)
(d) Strategic Deterrence/Ohio Replacement (Kings Bay,
Oklahoma City)
(e) Maritime Dominance/Strengthen Global Defense (Bahrain
/BALTOPS)
(f) Forward Deployed Naval Forces (Guam, Sasebo,
Yokosuka)
(g) Surface Readiness (Mayport, Norfolk, San Diego)
(h) Undersea Warfare (Pearl Harbor)
(2) Media advisory service. NAVCO notifies local media when
Sailors are promoted, receive an award, earn a warfare
qualification, complete a deployment or achieve other
recognition. Sailors may submit material for this service by e
-mailing navyoutreach@navy.mil.
(3) Fleet-produced content sharing service. Every day,
commands throughout the Navy produce hundreds of stories and photos
featuring the professionalism of our Sailors and the accomplishments
of Navy commands. NAVCO provides these stories and photos to media
where Sailors have local connections and to media with ties to
namesake units. To maximize the utility of this program, commands
should include a local connection (hometown, high school, etc.) for
every Sailor identified in a photo or story.
(4) Radio shout-out service. A toll-free telephone service
(1 -855-OUR-NAVY or 1-855-687-6289) is available for Sailors to
record a 15-second greeting, which is shared with local radio
stations where Sailors have local connections. Greetings can be
submitted in conjunction with a holiday or observance, such as
Thanksgiving, Veterans Day, etc. Greetings can also be sent from
Sailors, or namesake units, to offer support to their home teams
participating in major sporting events.
d. Naval Aviation Outreach. Naval aviation outreach is
particularly effective, in that it has the unique ability to bring a
primary warfighting platform to inland markets. The following naval
aviation outreach activities are authorized in 2019:
(1) 36 full Blue Angels performances.
(2) 30 Navy Parachute Team (Leap Frogs) performances.
(3) 8 Navy-hosted air shows/open houses: NAS Key West, Fla.;
NAS Corpus Christi, Texas; NAS Jacksonville, Fla.; NAS Pensacola,
Fla.; NAS Oceana, Va.; NAS Lemoore, Calif.; NAS El Centro, Calif.;
Naval Construction Battalion Center Gulfport, Miss. These events
are authorized to have aerial demonstrations by aviation assets
organic to the installation.
(4) 10 TACAIRDEMO performances at Chief of Information
(CHINFO)-authorized air shows at which the Blue Angels are not
performing.
(5) Aircraft static displays at CHINFO-authorized air shows
and other events.
(6) 50 flyovers (two aircraft maximum unless authorized by
CHINFO), equally divided between East and West Coast aviation
assets, at CHINFO-authorized events. Flyover support will only be
provided to those events that have the ability to showcase Naval
Aviation to a national or international audience. Requests are
submitted to NAVCO using DD Form 2535, reviewed by the Aviation
Outreach Working Group (AOWG) consisting of representatives from
CNAL, CNAP, NAVCO and CHINFO, before being forwarded to the Chief of
Information for final approval.
(7) Aviation outreach support which falls into the following
categories is not subject to limits specified in reference (a):
(a) Military services retain operational authority over
support for funeral and memorial service flyovers, which are not
considered community outreach events.
(b) Flyovers for ceremonies and other events intended
primarily for an internal audience are not considered outreach
events and may be conducted with TYCOM approval. This includes
U.S. Naval Academy events.
(c) Aviation outreach support, to include flyovers, at
CHINFO-authorized events in the local area are permitted when it
is deemed by the local or regional commander to be in the interest of
maintaining good relations with key community partners and
organizations.
e. Continental United States port visits. From an outreach
perspective, there is no more effective means to showcase the Navy's
capabilities and its talented Sailors than allowing Americans to
visit a ship or submarine. As such, a maximum of 20 port visits for
outreach have been approved during 2019. The following CONUS port
visits are currently scheduled:
(1) East Coast (13): Charleston, SC (2); Mobile, Ala.;
Wilmington, NC; Miami, FL; Eastport, ME; Rockland, ME; Boston, Mass.
(2); Bristol, RI; Newport, RI; Annapolis, MD.; New York, NY
(2) West Coast (8): Seattle, Wash.; San Francisco, Calif.;
Los Angeles, Calif.; Long Beach, Calif.; Malibu, Calif.; Hilo,
Hawaii; Juneau, Alaska; Seal Beach, CA
(3) Other port visits conducted primarily for training or
operational purposes are not subject to limits specified in
reference (a).
(4) Per reference (b), the following elements should be
incorporated into every outreach port visit SOE:
(a) Media day (pier side press availability and a
shipboard tour).
(b) Very important person (VIP) reception.
(c) VIP tours for local civic and community leaders.
(d) The maximum amount of public visitation possible to
the extent that time and force protection restrictions permit.
(e) Two community relations projects, such as beach
clean-ups, Habitat for Humanity, school visits, etc., with
appropriate media coverage.
f. 25 Executive Outreach Visits. NAVCO administers the Navy's
Executive Engagement Visit (EEV) program for flag officers and SES
civilians for the purpose of conducting multi-day outreach
engagements in U.S. cities. NAVCO will coordinate itineraries for
participating Navy leaders to include engagements with corporate
executives, government officials, education leaders, civic groups,
veterans organizations and media.
(1) Proposed 2019 EEV cities are: Billings, Mont.; Mobile,
Ala.; Salt Lake City, Utah; Indianapolis, Ind.; Little Rock, Ark.;
Minneapolis-St. Paul, Minn.; Austin, Texas; Spokane, Wash.;
Pittsburgh, Pa.; Green Bay, Wis.; Portland, Maine; Oklahoma City,
Okla.; Fort Worth, Texas; Kansas City, Kan.; Dover, Del.;
Cincinnati, Ohio; Wichita, Kan.; Charleston, S.C.; Burlington, Vt.;
Colorado Springs, Colo.; Raleigh, N.C.; Lubbock, Texas; Tulsa,
Okla.; Nashville, Tenn.; and Chicago, Ill.
(2) Other cities to which a flag officer or SES civilian has
a significant tie may be considered in lieu of cities mentioned
previously.
(3) Per reference (b), travel by flag officers, SES
civilians and members of the command triad outside the local area to
participate in community outreach and other representational events
that demonstrably help achieve the Navy's mission are authorized and
will be considered essential official business in the governments
interest.
g. Ship and submarine namesake crew visits. One of the most
effective means to connect Americans with their Navy is through
strong and enduring namesake unit relationships. In addition to the
requirements specified for the Navy Week program referenced above,
reference (a) approves visits by crewmembers of ships and submarines
with namesake ties to their namesake city or state.
h. Navy Band tours and ceremonial unit performances. Reference
(a) approves the following:
(1) The fall, spring and summer tours for the Navy's premier
bands.
(2) Use of operational funding for regional band outreach
travel and performances.
(3) Participation in the International and Midwest Band and
Orchestra Clinic.
(4) U.S. Navy Band public outreach concerts, including those
outside the National Capital Region (NCR), and large public concerts
inside the NCR.
(5) U.S. Navy Band and Fleet Band Activities will oversee and
collect all new outreach measurement guidelines as detailed in
reference (a).
(6) Also approved are performances by the Navy Ceremonial
Guard in parades outside of the National Capital Region and other
miscellaneous outreach at events such as the Super Bowl, Warrior
Games, New York City Veterans Day Parade, Navy Weeks and similar
events.
i. Navy Birthday and Historical Observances. Funding has been
approved under reference (a) for commands and activities to
commemorate the Navy Birthday, Battle of Midway, events
commemorating the 75th anniversary of major World War II events, the
centennial anniversary of World War I, the 50th anniversary of the
Vietnam War, and other historical observances. Commands are
encouraged to align activities and events with the following
significant anniversary dates in 2019:
(1) Jan 22 - Battle of Anzio (WWII@75): (Atlantic Theater)
(2) March 27 Naval Act of 1794.
(3) June 04 Capture of U-505 (Enigma and Intelligence) (WWII
@75): (Atlantic Theater)
(4) June 06 Allied Invasion of Normandy (WWII@75): (Atlantic
Theater)
(5) June 19-20 Battle of Philippine Sea (WWII@75): (Pacific
Theater)
(6) July 17 Explosion at the Port Chicago Naval Magazine,
Port Chicago, CA (Homefront)
(7) July 20 Apollo 11 First Moon Landing (Homefront)
(8) September 15 Battle of Peleliu (WWII@75): (Pacific
Theater)
(9) October 23-26 Battle of Leyte Gulf(WWII@75): (Pacific
Theater)
(10) More detailed information and products on these
anniversaries can be found at: https://www.history.navy.mil/browse
-by-topic /commemorations-toolkits.html
(11) Other resources available to align Navy History with
Community Outreach initiatives include:
(a) Listing of all NHHC Museums - https:
/www.history.navy.mil/visit-our-museums.html
(b) Infographics on history and heritage topics - https:
/www.history.navy.mil/news-and-events/multimedia-gallery
/infographics.html
(c) Ship histories - https://www.history.navy.mil
/research/histories/ship-histories.html
(d) Heritage resources - https://www.history.navy.mil
/browse-by-topic/heritage.html
(e) Navy communities (CPO, Navy Medicine, Naval
Aviation, Seabees, Chaplain Corps) -
https://www.history.navy.mil
/browse-by-topic/communities.html
(f) Diversity - https://www.history.navy.mil/browse-by
-topic/diversity.html
(g) Notable people - https://www.history.navy.mil/browse
-by-topic/people.html
j. Community Outreach in Local Areas. For activities not
included in reference (a), use of local resources to support
outreach activities in the local area is authorized and
encouraged. Local area is defined in Joint Travel Regulation,
Chapter 2, Part L, Section 2800 12.
k. Entertainment Media. Major motion pictures and television
series provide an additional medium to reach and connect millions of
Americans across the country to their Navy. Support is authorized
for entertainment media engaged in production of feature films (Top
Gun: Maverick; Battle of Midway) television series (NCIS, NCIS New
Orleans) and other projects as deemed appropriate by CHINFO and
approved by OSD.
l. The STEM Virtual Field Trip Program that brings the Navy LIVE
into classrooms across the country is authorized. Additional
questions regarding this program should be directed to Mr. Rob
Newell at CHINFO at (703) 614-1879.
m. Aircraft Carrier, ship and submarine underway embarks for
distinguished visitors and media are authorized IAW reference (b).
3. In addition to their inherent value to recruiting, Community Outreach
Programs also provide unique opportunities to share our priorities and
explain why a strong Navy continues to be important to the United States.
Reference (e) outlines the Navys key themes and messages for 2019. Commands
are encouraged to use them in the execution of the programs outlined in this
NAVADMIN.
4. All modifications beyond the scope of reference (a) require approval by
the Office of the Assistant to the Secretary of Defense for Public Affairs.
Requests for an exception to policy must be forwarded through CHINFO. For
additional questions pertaining to this NAVADMIN and the execution of the
Navy's 2019 Community Outreach Plan, please contact Mr. Rob Newell at (703)
614-1879.
5. Released by CAPT G. L. Hicks, Chief of Information.//
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