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NAVADMIN 025/24
SUBJ/2024 NAVY COMMUNITY OUTREACH PLAN//
REF/A/DOC/OSD/29SEP2023/-/NOTAL//
REF/B/DOC/OPNAV/16DEC19//
REF/C/NAVADMIN/24JUN16//
REF/D/NAVADMIN/28SEP23//
NARR/ REF (A) IS ATSD MEMO ISSUING DOD 2024 PUBLIC AFFAIRS COMMUNITY
ENGAGEMENT PLAN.
REF (B) IS OPNAVINST 5726.8C, OUTREACH: AMERICAS NAVY, AND ESTABLISHES NAVY
COMMUNITY OUTREACH REQUIREMENTS.
REF (C) IS NAVADMIN 148-16 ANNOUNCING THE AMERICAN CONNECTIONS PROGRAM.//
REF (D) IS NAVADMIN 219/33 OUTLINING THE NAVY'S PLAN TO CELEBRATE THE 250TH
BIRTHDAY OF THE NAVY IN 2025 AND THE 250TH BIRTHDAY OF THE UNITED STATES IN
2026.
POC/ROB NEWELL/CIV/CHINFO/LOC: WASHINGTON, DC/TEL: (703) 614-1879
/EMAIL: robert.d.newell1.civ@us.navy.mil//
1. In 2023, Navy Community Outreach reached more than 125 million Americans
through programs such as Navy Weeks, Executive Engagements and the Navy
Office of Community Outreach (NAVCO)'s American Connections Program. Our goal
is 160 million in 2024, while intentionally linking Outreach efforts to
recruiting outcomes. Connecting Americans to their Navy has never been more
important. We need them to know who we are, what we do, and where we are
going. Using the full menu of community outreach programs we will increase
Americans' awareness, knowledge, and favorability of the Navy, and inspire
them to support and serve.
2. Since 2005, nearly 300 Navy Weeks have been held in more than 85
different markets. The Navy Week program has served as the Navy's principal
community outreach effort into areas of the nation without a significant Navy
presence. Navy Weeks focus on a variety of outreach assets, equipment and
personnel on a single city for a week-long series of events with key
influencers and organizations across the market. During a Navy Week, some 75-
100 outreach events will occur in participation with corporate, civic,
government, education, media, veterans, community service and diversity
organizations throughout the city.
3. In support of references (a) thru (c), this NAVADMIN issues
implementation guidance and tasks support for the Navy's Community Outreach
Program for Calendar Year (CY) 2024.
4. As outlined in reference (d), in 2025, the Navy will celebrate its 250th
Birthday in Philadelphia. The community outreach engagements and events
outlined in this message connect Americans to their Navy in advance of this
historic anniversary.
5. Reference (a) has authorized the following community outreach programs
for CY 2024:
a. Fleet Weeks. Tasking and responsibilities for these events will be
provided SEPCOR by cognizant operational and regional commanders. As always,
Fleet Week support is subject to operational availability.
(1) (East Coast) Miami, FL; New York City, NY; Baltimore, MD.
(2) (West Coast) Los Angeles, CA; San Francisco, CA; San Diego, CA;
Seattle, WA; Portland, OR.
b. 15 Navy Weeks. The Navy Week program is a community outreach
requirement, led by NAVCO, and is specifically designed to provide Americans
around the country with the opportunity to personally connect with their
Navy. As such, principal stakeholders identified in reference (b), as well
as subordinate commands specified in subsequent tasking, will support the
2024 Navy Week campaign to the maximum extent operational schedules allow.
(1) Daytona Beach, FL, 12-18 FEB
(2) Phoenix, AZ, 26 FEB-3 MAR
(3) Savannah, GA, 11-17 MAR
(4) Montgomery, AL, 1-7 APR
(5) Fort Worth, TX, 8-14 APR
(6) Spokane, WA, 13-19 MAY
(7) Boston, MA, 1-7 JUL
(8) Fargo, ND, 22-28 JUL
(9) Chicago, IL, 5-11 AUG
(10) Colorado Springs, CO, 12-18 AUG
(11) Syracuse, NY, 26 AUG-1 SEP
(12) Albuquerque, NM, 9-15 SEP
(13) Las Vegas, NV, 14-20 OCT
(14) Galveston, TX, 21-27 OCT
(15) Kansas City, MO, 11-17 NOV
c. American Connections. The American Connections program, announced in
reference (c), will continue to be a prominent component of the Navy 2024
Community Outreach strategy. Managed by NAVCO, it was established to share
the Navy story with media across the country serving markets that generally
do not receive Navy news and information. In 2024, the program will include
the following elements:
(1) Media production visits. NAVCO deploys production teams to
commands to produce feature stories and accompanying photos of assigned
Sailors, which are provided to media outlets where those Sailors have local
connections. NAVCO is planning 12-15 Media Production Visits in 2024 in
support of key Navy communication priorities and programs, such as Ohio
submarine replacement, surface shipbuilding and Allies and partners. In
accordance with reference (b), commands are required to support media
production visits from NAVCO. Expected areas to be visited include:
(a) Bangor, WA
(b) Corpus/Kingsville, TX
(c) Everett/Whidbey Island, WA
(d) Gulfport/Stennis, MS
(e) Great Lakes, IL
(f) Guam
(g) Hampton Roads, VA
(h) Japan
(i) Mayport/Jacksonville, FL
(j) Pearl Harbor, HI (RIMPAC)
(k) San Diego, CA
(l) TBD (BALTOPS)
(2) Sailor recognition. Commands are encouraged to continue
highlighting their Sailors' awards, promotions, retirements, changes of
command and other recognition by emailing content to
navyoutreach@navy.mil. NAVCO shares with media where Sailors have local
connections and provides links to commands so Sailors can share with family
and friends.
(3) Fleet-produced content sharing service. Every day, commands
throughout the Navy produce hundreds of stories and photos featuring the
professionalism of our Sailors and the accomplishments of Navy
commands. NAVCO provides these stories and photos to media where Sailors
have local connections and to media with ties to namesake units. In
accordance with reference (b), commanding officers are encouraged to, "ensure
all internally produced media products for public release include local
connections for any Sailors identified in stories and photos."
(4) Shoutout service. A toll-free telephone service (1-855-OUR-NAVY
or 1-855-687-6289) is available for Sailors to record a short greeting, which
is shared with media where Sailors have local connections. Greetings can be
submitted in conjunction with a holiday or observance, such as Mother's Day,
Veterans Day, etc. Greetings can also be sent from Sailors, or namesake
units, to offer support to their home teams participating in major sporting
events. Throughout the year, Sailors can share shoutouts to commemorate
milestones such as birthdays, anniversaries, graduations, etc. Those wishing
to be notified of shoutout opportunities can e-mail navyoutreach@navy.mil.
d. Naval Aviation and Parachute Team Community Outreach. Naval Aviation
outreach is particularly effective, in that it has the unique ability to
bring a primary warfighting platform to inland markets. The following Naval
Aviation outreach activities are authorized in 2024:
(1) 32 full Blue Angels performances.
(2) 70 Navy Parachute Team (Leap Frogs) performances.
(a) The U.S. Navy Leap Frogs and the U.S. Army Golden Knights are
authorized to participate in D-Day 80 events in the USEUCOM AOR in order to
jump with demonstration teams from other Allied countries.
(b) Leap Frogs to perform at the 2024 Pacific Air Show Gold
Coast, Queensland, Australia.
(3) Nine Navy-Hosted Air Shows/Open Houses: NAF El Centro, CA; NAS
JRB New Orleans, LA; NAS JRB Fort Worth, TX; NAS Key West, FL; USNA,
Annapolis, MD; NAS Oceana, VA; NAS Jacksonville, FL; NAS Pensacola, FL. These
events are authorized to have aerial demonstrations by aviation assets
organic to the installation.
(4) 44 TACAIRDEMO performances/Legacy Flights at Chief of Information
(CHINFO)-authorized air shows at which the Blue Angels are not performing.
(5) Aircraft static displays at CHINFO-authorized air shows and other
events.
(6) 50 flyovers (two aircraft maximum unless authorized by CHINFO),
equally divided between East and West Coast aviation assets, at CHINFO
-authorized events. Sporting events are permitted one regular season and one
post-season flyover at home games or matches, unless otherwise approved by
CHINFO.
(7) Flyovers, with local area aircraft, for community events that are
vital to preserving good relations between the following Naval Aviation
installations and host communities that support them: NAS North Island, CA;
NAS Lemoore, CA; NAS Fallon, CA; NAWS China Lake, CA; NAS Whidbey Island, WA;
NAS Oceana, VA. This includes flyovers at High School events that are
approved by the Secretary of the Navy in accordance with the additional
policy guidance and procedures outlined in the Policy section of this Plan.
Units that provide flyovers in support of High School events shall partner
with cognizant NTAGs to maximize recruiting efforts. An NTAG or recruiting
element Point of Contact shall be identified and submitted to NAVCO prior to
executing the flyover. An after-action report of leads generated and other
pertinent data is due within 14 days of completion of the flyover to NAVCO by
the NTAG or respective recruiting element.
(8) Aviation outreach support that falls into the following
categories is not subject to limits specified in reference (a):
(a) Military services retain operational authority over support
for funeral and memorial service flyovers, which are not considered community
outreach events.
(b) Flyovers for ceremonies and other events intended primarily
for an internal audience are not considered outreach events and may be
conducted with TYCOM approval. This includes U.S. Naval Academy events.
(9) Inter-Service Military Service Academy Football Games. Potential
multi-service aerial review. Aircraft participation will be approved through
operational channels in accordance with Military Service policies and will be
no more than four aircraft (or the service demo team standard) per service.
Participating Department of Navy aircraft may be sourced from U.S. Navy or
U.S. Marine Corps aircraft.
e. 15 CONUS Port Visits. From a community outreach perspective, there
is no more effective means to showcase the Navy's capabilities and its
talented Sailors than allowing Americans to visit a ship or submarine:
(1) (East Coast) Mobile, AL; Boston, MA; Norfolk, VA; Bristol, RI;
Eastport, ME; Rockport, ME; New York, NY; Charleston, SC; New Orleans, LA.
(2) (West Coast) Astoria, OR; Kauai, HI; Hawaii Island, HI;
Anchorage, AK; Juneau, AK; Ketchikan, AK.
(3) Other port visits conducted primarily for training or operational
purposes are not subject to limits specified in reference (a). Per reference
(b), the following elements should be incorporated into every outreach port
visit SOE:
(a) Media day (pierside press availability and a shipboard tour).
(b) Very important person (VIP) reception.
(c) VIP tours for local civic and community leaders and
educators.
(d) The maximum amount of public visitation possible to the
extent that time and force protection restrictions permit.
(e) Two or more community relations projects, such as beach clean
-ups, Habitat for Humanity, school visits, etc., with appropriate media
coverage.
f. Civic and Executive Outreach. Reference (b) approves dedicated
community outreach travel for non-governmental organization, civic and
executive outreach.
(1) 25 Executive Engagement Visits (EEV). Suggested cities for 2024
include, but are not limited to: Augusta, ME; Boise, ID; Charleston, SC;
Cheyenne, WY; Des Moines, IA; Duluth, MN; Eastern, TN; Fairbanks, AK;
Hartford, CT; Indianapolis, IN; Jackson, MS; Lexington, KY; Little Rock, AR;
Louisville, KY; Milwaukee, WI; Minneapolis, MN; Omaha, NE; Orlando, FL;
Philadelphia, PA; Pittsburgh, PA; Santa Fe, NM; St. Louis, MO; Trenton, NJ;
Tucson, AZ; and Twin Falls, ID.
(2) As an extension of the EEV program, NAVCO will also conduct
community outreach engagement visits for post-deployment commanding
officers. NAVCO welcomes Flag Officers, SES civilians and post-deployment
commanding officers who are interested in conducting outreach to areas of the
United States not mentioned above where they have close personal ties.
(3) Per reference (b), travel by Flag Officers, SES civilians and
members of the command triad outside the local area to participate in
community outreach and other representational events that demonstrably help
achieve the Navy's mission are authorized and will be considered essential
official business in the government's interest.
g. Ship and submarine namesake crew visits. One of the most effective
means to connect Americans with their Navy is through strong and enduring
namesake unit relationships. In addition to the requirements specified for
the Navy Week program referenced above, reference (a) approves visits by
crewmembers of ships and submarines with namesake ties to their namesake city
or state.
h. Navy Band tours and ceremonial unit performances. U.S. Navy Band and
Fleet Band Activities will oversee and collect all new community outreach
measurement guidelines as detailed in reference (a). Reference (a) approves
the following:
(1) Fall/spring/summer tours
(2) Fleet/regional band performances
(a) Daytona 500, February 2024
(b) World of Nations Celebration, February 2024
(c) SXSW Music Festival, March 2024
(d) American Bandmaster's Association convention, March 2024
(e) Virginia International Tattoo, April 18-21, 2024 (Approved
joint Service support from Navy includes U.S. Navy Fleet Forces Band)
(f) Welcome to Rockville, May 2024
(g) 25th Annual Battle of Plattsburgh Commemoration, September
2024
(h) Clearwater Jazz Festival, October 2024
(3) U.S. Navy Band international performances
(a) Royal Nova Scotia International Tattoo, Canada, June 27-30,
2024.
(b) WASBE Conference, Guangju-Gyeonggi, South Korea, July 2024.
(c) Festival Country Craponne, Craponne-sur-Arzon, France, July
2024.
(d) La Roche Bluegrass Festival, La Roche, France, August 2024.
(e) Vancouver International Military Band Concert, May 2024.
(f) Calgary Independence Day Celebration, U.S. Consulate General,
July 2024.
(g) Royal Edinburgh Military Tattoo, August 2024.
(h) U.S. and Mexico Bicentennial Celebration, U.S. Consulate
General Tijuana, October 23-November 2, 2024.
(i) Independence Day Celebration, U.S. Consulate General Tijuana,
June 2024.
(4) American Bandmasters Association National Convention, Washington
D.C., March 2024.
(5) International and Midwest Band and Orchestra concerts and
clinics.
(6) Navy Band public outreach concerts.
(7) Large public concerts (DC Concerts on the Ave / Holiday concert).
(8) Ceremonial Guard:
(a) Three parades outside the NCR.
(b) Twelve Navy Weeks and three Fleet Weeks.
(c) Three Media engagement events outside the NCR.
(d) Major professional sporting events (NASCAR, Super Bowl, All
Star Games).
(e) Ship commissioning, christening and naming ceremonies.
i. Virtual Outreach. Social Media remains an important component of the
Navy 2024 Community Outreach strategy. NAVCO manages multiple social
platforms to aid in connecting Americans to their Navy. NAVCO uses social
media to amplify fleet messaging, highlight Navy Weeks, namesake visits,
executive engagements visits, and to release content that educates and
informs Americans about their Navy. Commands are encouraged to continue
highlighting their Sailors, utilize platform collaboration features, tag
NAVCO's social media and utilize the hashtags #navyweek and
#navyoutreach. Additionally, commands can reach out to the NAVCO Virtual
Outreach Team with content/influencer collaboration ideas and to align
messaging during any/all national outreach events.
j. Navy Birthday Celebrations/Historical Commemorations/Ship Milestone
Events. Support is authorized for the following:
(1) Battle of Midway 82nd Anniversary (June 3-7)
(2) 249th Navy Birthday (October 13)
(3) Ship Milestones (dates TBD):
(a) USS Nantucket (LCS 27) commissioning
(b) USS Richard M McCool Jr (LPD 29) commissioning
(c) USS New Jersey (SSN 796) commissioning
(d) USS Kingsville (LCS 36) commissioning
(e) USS Iowa (SSN 797) commissioning
(f) USS Beloit (LCS 29) commissioning
k. Community Outreach in Local Areas. For activities not included in
reference (a), use of local resources to support outreach activities in the
local area is authorized and encouraged. Local area is defined in Joint
Travel Regulation, Chapter 2, Article 0206.
l. Entertainment Media. Support is authorized for entertainment media
engaged in:
(1) Feature Films: Nerves of Steel; Mission Impossible 8; Blue
Angels IMAX Experience.
(2) Television Series: NCIS; NCIS Hawaii
(3) Major Docu-Series: (NETFLIX) Making of an F-35 Pilot; (National
Geographic) Making of a Submariner; (History Channel) In Command
m. Aircraft Carrier, ship and submarine underway embarks for
distinguished visitors and media are authorized. Request the Type Commands
managing these programs provide embark opportunities to those who can best
share their experience with young and diverse audiences. To help achieve
that desired effect, CNAF now uses this nomination form:
https://forms.office.com/pages/responsepage.aspx?id=DQSIkWdsW0yxEjajBLZtrQAAA
AAAAAAAAAO__TM7YVNUMFVERFdZUVlWOUpQQ1A5TlIzNVFXODNNQS4u. Nominations
populate into a database and are reviewed weekly for consideration for
upcoming embark opportunities.
6. All modifications beyond the scope of reference (a) require approval by
the Office of the Assistant to the Secretary of Defense for Public
Affairs. Requests for an exception to policy must be forwarded through
CHINFO. For additional questions pertaining to this NAVADMIN and the
execution of the Navy's 2024 Community Outreach Plan, please contact Mr. Rob
Newell at (703) 614-1879.
7. Released by RDML R. M. Perry, Chief of Information.//
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