UNCLASSIFIED//
R 051458Z FEB 08
FM CNO WASHINGTON DC//DNS//
TO NAVADMIN
UNCLAS //N05700//
NAVADMIN 034/08
MSGID/GENADMIN/CNO WASHINGTON DC//DNS//FEB// 
SUBJ/WHY WE SERVE OUTREACH PROGRAM SOLICITATION FOR NOMINEES// 
POC/JOHN DANIELS/LCDR/CHINFO/LOC: WASHINGTON DC/TEL: 703-697-3290 
/EMAIL:john.m.daniels@navy.mil//
RMKS/1. WHY WE SERVE (WWS) IS A DOD PREMIER SPEAKERS OUTREACH PROGRAM 
INTENDED TO RE-CONNECT THE MEN AND WOMEN OF THE U.S. ARMED FORCES WITH 
THOSE THEY SERVE: THE AMERICAN PEOPLE. IT PROVIDES COMMUNITIES ACROSS 
AMERICA THE OPPORTUNITY TO HEAR FROM SERVICEMEMBERS ABOUT THE NOBILITY 
OF SERVICE AND TO SHARE INTHEIR PERSONAL EXPERIENCES WHILE IN THE 
MILITARY. UNDER THE PROGRAM, SERVICEMEMBERS WHO HAVE RECENTLY SERVED IN 
THE U.S. CENTRAL COMMAND (CENTCOM) AREA OF RESPONSIBILITY (AOR) SPEND 
ABOUT 90 DAYS SPEAKING TO COMMUNITY GROUPS, CIVIC ORGANIZATIONS, AND 
SCHOOLS ACROSS AMERICA. THEY DO NOT ADDRESS ISSUES OF DOD POLICY, BUT 
RATHER EACH MEMBER RELATES THEIR OWN EXPERIENCES IN A MANNER THAT 
OFFERS AMERICANS A GLIMPSE OF MILITARY SERVICE AS CAN ONLY BE SEEN 
THROUGH THE EYES OF OUR UNIFORMED MEN AND WOMEN. PAST ITERATIONS OF THE 
PROGRAM PROVED ENJOYABLE AND SUCCESSFUL FOR NAVY PARTICIPANTS.
2. NOMINATIONS ARE NOW BEING ACCEPTED FOR SECOND QUARTER CALENDAR YEAR 
2008. OASD (PA) WILL SELECT THREE MEMBERS FROM EACH SERVICE TO 
PARTICIPATE IN THE PROGRAM. SELECTED MEMBERS WILL BE TAD FOR A PERIOD 
OF APPROXIMATELY 90 DAYS, REPORTING ON OR ABOUT 31 MARCH 2008, TO THE 
PENTAGON. OASD (PA) BEARS ALL COSTS ASSOCIATED WITH PROGRAM TRAVEL AND 
PROVIDES TRAINING IN PUBLIC SPEAKING.
3. NOMINATION REQUIREMENTS. NOMINEES SHOULD REPRESENT THE VERY BEST THE 
NAVY HAS TO OFFER AND TO BE PROFESSIONAL AMBASSADORS OF THE NAVY. 
MEMBERS ARE NOT EXPECTED TO HAVE BEEN DECORATED FOR VALOR, AS WHY WE 
SERVE IS DESIGNED TO COMMUNICATE THE DAY-TO-DAY SACRIFICES MADE BY 
EVERY MEMBER OF THE ARMED FORCES IN THE GLOBAL WAR ON TERRORISM (GWOT). 
HOWEVER, IT IS HIGHLY ENCOURAGED TO CONSIDER AND NOMINATE THOSE WHO 
HAVE RECENTLY RECEIVED PERSONAL DECORATIONS (I.E.-BRONZE/SILVER STAR 
RECIPIENTS) DURING THEIR DEPLOYED SERVICE IN CENTCOM.
OTHER REQUIREMENTS INCLUDE:
A. RANGE IN GRADE FROM E-5 THROUGH O-4.
B. HAVE SERVED IN THE USCENTCOM AOR FOR AT LEAST 90 CONSECUTIVE DAYS 
WITHIN THE PAST NINE MONTHS.
C. POSSESS A GOVERNMENT TRAVEL CARD (GTC) WITH AN ACCOUNT IN GOOD 
STANDING.
MEMBERS SHOULD BE FINANCIALLY STABLE, EMOTIONALLY MATURE, AND ABLE TO 
MANAGE THEIR OWN TRAVEL IN EXECUTION OF DUTIES WHILE ASSIGNED TO OSD. 
NOTE:
NOMINEES SHOULD HAVE AN ACTIVE GTC (FROM BANK OF AMERICA) PRIOR TO 
BEING FORMALLY ASSIGNED TO THIS PROGRAM.
D. NOMINEES SHOULD BE UP-TO-DATE ON SERVICE-REQUIRED TESTING AND 
TRAINING, AS NO PROVISIONS WILL BE MADE TO COMPLETE SAID TRAINING WHILE 
ASSIGNED TO OASD(PA).
E. NOMINEES SHOULD POSSESS SOLID INTERPERSONAL COMMUNICATION SKILLS, BE 
PHYSICALLY FIT (MEET SERVICE HEIGHT/WEIGHT STANDARDS), AND HAVE NO 
MEDICAL/PSYCHOLOGICAL CONDITIONS THAT WOULD PREVENT THEM FROM EXECUTING 
THEIR DUTIES DURING THIS PERIOD.
F. NOMINEES SHOULD HAVE A VALID STATE DRIVERS LICENSE.
G. NOMINEES SHALL SUBMIT THEIR PACKAGE VIA THEIR RESPECTIVE CHAIN OF 
COMMAND.
H. NOMINEES WHO ARE CONSIDERED FOR PARTICIPATION IN THE WWS PROGRAM 
MUST HAVE: 
       1) COMPLETED POST DEPLOYMENT HEALTH ASSESSMENT FROM MOST RECENT 
DEPLOYMENT, AND 	
       2) NOT BE SCHEDULED TO PARTICIPATE IN A FUTURE UNIT DEPLOYMENT 
WITHIN 60 DAYS OF THE LAST PROJECTED DAY OF THIS TAD PERIOD.
I. SELECTED PARTICIPANTS MUST REPORT WITH AT LEAST ONE FULL SET OF 
SEASONALLY APPROPRIATE SERVICE AND/OR DRESS UNIFORMS. 
4. NOMINATION PACKAGES AND PROCESS REQUIREMENTS:
APPLICATIONS MUST INCLUDE THE FOLLOWING:
A. PAGE ONE: COMMANDING OFFICERS ENDORSEMENT CONTAINING COMMENTS ON 
MATURITY, LEADERSHIP SKILLS, COMMUNICATION SKILLS, AND PROFESSIONAL 
APPEARANCE. THIS LETTER MUST INCLUDE A STATEMENT THAT THE NOMINEE WILL 
BE AVAILABLE TO PARTICIPATE IN ALL FUNCTIONS OF THE PROGRAM DURING THE 
DURATION OF THE PROGRAM.
B. PAGE TWO: A 500-WORD, THIRD-PERSON, NARRATIVE BIOGRAPHY THAT 
INCLUDES HOMETOWN INFORMATION, DATES OF SERVICE, ASSIGNMENTS OF NOTE, 
COMBAT TOURS, AND PERSONAL DECORATIONS.
C. PAGE THREE: FULL LENGTH PHOTOGRAPH IN SERVICE DRESS WHITE OR SERVICE 
DRESS BLUE UNIFORM.
D. PAGE FOUR: MEMBERS INFORMATION INCLUDING PHONE NUMBER AND OFFICIAL 
AND UNOFFICIAL EMAIL.
E. PAGE FIVE: COMMAND INFORMATION INCLUDING A COMMAND POINT OF CONTACT, 
PREFERABLY THE NOMINEES DEPARTMENT HEAD OR ADMIN OFFICER, WITH PHONE 
NUMBER AND EMAIL.
F. PACKAGES MUST BE RECEIVED NO LATER THAN 27 FEBRUARY 2008 BY EMAIL 
WITH SCANNED PDF DOCUMENTS TO john.m.daniels@navy.mil, OR MAILED TO 
THE FOLLOWING
ADDRESS:
        NAVY OFFICE OF INFORMATION
        1200 NAVY PENTAGON
        ROOM 4B463
        WASHINGTON DC 20350-1200
G. OASD(PA) WILL ANNOUNCE SELECTIONS VIA MESSAGE MID-MARCH. REPORTING 
ORDERS AND ADDITIONAL INFORMATION WILL FOLLOW SELECTION MESSAGE.
5. RELEASED BY VADM J. STUFFLEBEEM, DIRECTOR, NAVY STAFF.//

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