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UNCLAS//N01000//
NAVADMIN 071/09
MSGID/GENADMIN/CNO WASHINGTON DC//DNS/MAR//
SUBJ/CALENDAR FOR AMERICA 2009//
POC/RICK HAUPT/CDR/DIRECTOR NAVCO/LOC: MILLINGTON, TN/TEL: 901-874-
5800/EMAIL:RICHARD.HAUPT@NAVY.MIL//
RMKS/1. THIS MESSAGE ANNOUNCES THE 2009 CALENDAR FOR AMERICA (CFA),
LISTING THE NAVY'S LARGE-SCALE CONUS OUTREACH EVENTS FOR THE COMING
YEAR. EVENTS INCLUDE NAVY WEEKS, FLEET WEEKS, DIVERSITY EVENTS, BLUE
ANGELS AIR SHOWS, SHIP COMMISSIONINGS, AND KEY RECRUITING EVOLUTIONS
AMONG MANY OTHERS.
2. THE CHIEF OF NAVAL OPERATIONS (CNO) HAS A STRONG DESIRE TO TELL THE
NAVY STORY TO AMERICA AND HAS DIRECTED A MORE STRATEGIC APPROACH TO THE
DEVELOPMENT AND DELIVERY OF THAT MESSAGE. CNO INTENT FOR CFA 2009 IS AS
FOLLOWS:
A. VISION: EDUCATE AND INFORM KEY AUDIENCES TO ENHANCE PUBLIC AWARENESS
AND UNDERSTANDING -- ESPECIALLY IN NON-FLEET CONCENTRATION AREAS -- OF
OUR MISSION AND EXTRAORDINARY PEOPLE IN SUPPORT OF OUR NATION AT WAR.
(1) USE TRADITIONAL COMMUNITY RELATIONS TACTICS, AMPLIFIED BY LOCAL AND
REGIONAL MEDIA ENGAGEMENT, AUGMENTED BY SOCIAL NETWORKING AND NEWS
MEDIA.
(2) COORDINATE A SERIES OF ENGAGEMENTS HIGHLIGHTING OUR SAILORS, FLEET
CAPABILITIES, AND PROFESSIONAL OPPORTUNITIES.
(3) UTILIZE PUBLIC SPEAKING EVENTS, MUSICAL PERFORMANCES, CAPABILITY
DEMONSTRATIONS, AND CREATIVE MECHANISMS.
(4) REFINE AND EXECUTE A CALENDAR OF NAVY ENGAGEMENTS THAT LEVERAGES
EXISTING COMMUNITY EVENTS, TO OPTIMIZE NAVY PERSONNEL INTERACTION WITH
CIVILIAN MEDIA AND INFLUENCERS.
(5) INCLUDE SENIOR FLAG LEADERSHIP AMONG ALL ECHELONS OF COMMAND AND
RANKS OF PERSONNEL.
B. KEY TASKS:
(1) FIRST AND FOREMOST, EDUCATE AMERICANS ABOUT THE MARITIME STRATEGY.
(2) HIGHLIGHT THE COURAGEOUS AND DEDICATED SERVICE OF OUR PERSONNEL.
DEMONSTRATE NAVY CAPABILITIES USING THE BLUE ANGELS, TACTICAL
DEMONSTRATIONS, LEAP FROGS, NAVY BANDS, AND MYRIAD RECRUITING ASSETS
AMONG OTHERS.
(3) CONSIDER SPECIFIC RECRUITING NEEDS, BUT FOCUS BROADLY ON EDUCATING
AND INFORMING THE U.S. PUBLIC AT LARGE.
(4) DIVERSITY THEMES SHALL BE KEY IN OUR MESSAGE.
(5) EMPHASIZE SHIPS' NAMESAKE CONNECTIONS, SAILORS' HOMETOWN TIES,
CULTURAL UNIQUENESS AND INDUSTRIAL INTERESTS AS WELL AS OTHER LOCAL
MARKET UNIQUENESS.
C. NAVY WEEK EMPHASIS: CNO IS A STRONG SUPPORTER OF THE NAVY WEEK
PROGRAM. NAVY WEEKS, OUR FLAGSHIP MIDDLE-AMERICA OUTREACH ACTIVITY IS
LED BY CHINFO'S NAVY OFFICE OF COMMUNITY OUTREACH (NAVCO) IN
PARTNERSHIP WITH NAVY RECRUITING DISTRICTS. CNO HAS ASKED MORE SENIOR
FLAG LEADERSHIP TO ENGAGE. ACCORDINGLY, THIS EFFORT WILL REQUIRE
INCREASED SUPPORT FROM THE FLEET IN TERMS OF LEADERS
TO SEA VISITS (SUB, SURFACE, AND CARRIER) AND EXPANDED HOMETOWN NEWS
COVERAGE FROM FORWARD DEPLOYED SHIPS AND UNITS, AS WELL AS INCREASED
NAMESAKE SHIP VISITS TO NAVY WEEK CITIES. NAVY WEEK RELATIONSHIPS WILL
PROVIDE INCREASINGLY STEADY-STATE AND CONSISTENT ENGAGEMENT THROUGHOUT
THE YEAR. THE NAVY WEEK 2009 PROGRAM EMBRACES THE EXPEDITIONARY MINDSET,
WITH NEARLY 50 PERCENT OF THE NAVY WEEK SCHEDULE BEING IN FIRST-EVER
NAVY WEEK LOCATIONS. ALL WILL EMPHASIZE KEY THEMES SUCH AS MARITIME
STRATEGY, SELFLESS SERVICE, AND DIVERSITY.
3. LARGE-SCALE OUTREACH EVENTS ARE SCHEDULED AS FOLLOWS (READ IN FOUR
COLUMNS):
CITY EVENT DATE (NOTES)
PHOENIX, AZ LEAP FROGS JUMP MAR 7-14 (6)
PHOENIX, AZ SEAL FITNESS CHALLENGE MAR 14 (11)
NAF EL CENTRO, CA BLUE ANGELS AIR SHOW MAR 14 (9)
PUNTA GORDA, FL BLUE ANGELS AIR SHOW MAR 21-22 (9)
LAS VEGAS, NV NATL SOCIETY OF BLACK MAR 25-29 (7)
ENGINEERS (NSBE)
TYNDALL AFB, FL BLUE ANGELS AIR SHOW MAR 28-29 (9)
VIRGINIA BEACH, VA LEAP FROGS JUMP MAR 31-APR 2 (6)
TUSCALOOSA, AL BLUE ANGELS AIR SHOW APR 4-5 (9)
PHILADELPHIA, PA LEAP FROGS JUMP APR 6-10 (6)
NAS CORPUS CHRISTI, TX BLUE ANGELS AIR SHOW APR 18-19 (9)
DES MOINES, IA NAVY WEEK APR 20-26 (1)
ST. LOUIS, MO NAVY WEEK APR 20-27 (1,6,7)
SEYMOUR JOHNSON AFB, NC BLUE ANGELS AIR SHOW APR 25-26 (9)
PORT EVERGLADES, FL FLEET WEEK APR 27-MAY 2 (2)
SAN DIEGO, CA ASSN OF NAVAL SVCS OFFICERS APR 28-MAY 2 (7)
(ANSO)
NEW ORLEANS, LA LEAP FROGS JUMP APR 30-MAY 3 (6)
CHARLESTON, SC USS TRUXTUN (DDG 103) APR 25 (8)
COMMISSIONING
NAS NEW ORLEANS, LA BLUE ANGELS AIR SHOW MAY 2-3 (9)
DALLAS, TX LEAP FROGS JUMP MAY 4-9 (6)
DENVER, CO NAVY WEEK MAY 4-10 (1)
DALLAS, TX SEAL FITNESS CHALLENGE MAY 9 (11)
SPOKANE, WA NAVY WEEK MAY 11-18 (1)
HOUSTON, TX FED ASIAN/PACIFIC AMERICAN MAY 11-15 (7)
COUNCIL (FAPAC)
BALTIMORE, MD LEAP FROGS JUMP MAY 15-16 (6)
MCAS BEAUFORT, SC BLUE ANGELS AIR SHOW MAY 16-17 (9)
NEW YORK CITY, NY FLEET WEEK MAY 19-27 (3)
ANNAPOLIS, MD BLUE ANGELS AIR SHOW MAY 20 and 22 (9)
PAX RIVER, MD BLUE ANGELS AIR SHOW MAY 23-24 (9)
JANESVILLE, WI NAVY WEEK MAY 24-31 (1)
ROCHESTER, NY NAVY WEEK MAY 25-31 (1,6)
JANESVILLE, WI BLUE ANGELS AIR SHOW MAY 30-31 (9)
TBD USS INDEPENDENCE (LCS 2) JUN (8)
COMMISSIONING
SAN DIEGO, CA SOC OF AM INDIAN GOVT JUN 1-5 (7)
EMPLOYEES (SAIGE)
CHATTANOOGA, TN NAVY WEEK JUN 5-13 (1)
INDIANAPOLIS, IN BLUE ANGELS AIR SHOW JUN 6-7 (9)
OKLAHOMA CITY, OK NAVY WEEK JUN 12-20 (1)
DENVER, CO BLUE ANGELS AIR SHOW JUN 13-14 (9)
PITTSBURGH, PA NAVY WEEK JUN 14-21 (1,6)
PITTSBURGH, PA LEAP FROGS JUMP JUN 15-21 (6)
WASHINGTON, DC WOMENS LEADERSHIP SYMPOSIUM JUN 18-19 (7)
(SSLA)
PITTSBURGH, PA SEAL FITNESS CHALLENGE JUN 20 (11)
PITTSBURGH, PA BLUE ANGELS AIR SHOW JUN 20-21 (9)
GRAND FORKS, ND LEAP FROGS JUMP JUN 26-28 (6)
NORTH KINGSTON, RI BLUE ANGELS AIR SHOW JUN 27-28 (9)
BOSTON, MA NAVY WEEK JUN 30-JUL 6 (1)
BINGHAMPTON, NY BLUE ANGELS AIR SHOW JUL 4-5 (9)
DETROIT, MI BLUE ANGELS AIR SHOW JUL 11-12 (9)
NEW YORK CITY, NY NAACP CONVENTION JUL 11-17 (7)
VIRGINIA BEACH, VA LEAP FROGS JUMP JUL 17-18 (6)
PENSACOLA, FL BLUE ANGELS AIR SHOW JUL 18 (9)
HOUSTON, TX NAT'L NAVAL OFF ASS'N CONF JUL 20-24 (7)
(NNOA)
SIOUX FALLS, SD BLUE ANGELS AIR SHOW JUL 25-26 (9)
SEATTLE, WA SEAFAIR JUL 25-AUG 2 (7)
SEATTLE, WA LEAP FROGS JUMP JUL 31-AUG 2 (6)
SEATTLE, WA BLUE ANGELS AIR SHOW AUG 1-2 (9)
SALINAS, CA NAVY WEEK AUG 2-9 (1)
SEATTLE, WA LEAP FROGS JUMP AUG 3-9 (6)
SEATTLE, WA SEAL FITNESS CHALLENGE AUG 8 (11)
SALINAS, CA BLUE ANGELS AIR SHOW AUG 8-9 (9)
CHICAGO, IL LEAP FROGS JUMP AUG 13-16 (6)
SAN DIEGO, CA LEAP FROGS JUMP AUG 15 (6)
FARGO, ND BLUE ANGELS AIR SHOW AUG 22-23 (9)
OMAHA, NE NAVY WEEK AUG 23-30 (1)
OFFUTT AFB, OMAHA NE BLUE ANGELS AIR SHOW AUG 29-30 (9)
COLUMBUS, OHIO NAVY WEEK AUG 31-SEP 6 (1,6)
SAN DIEGO, CA USS MAKIN ISLAND (LHD 8) SEP (8)
COMMISSIONING
NEW YORK, NY USS NEW YORK (LPD 21) SEP (8)
COMMISSIONING
TBD USS DEWEY (DDG 105) SEP (8)
COMMISSIONING
KNOXVILLE, TN NAVY WEEK SEP 1-7 (1)
YORK, PA NAVY WEEK SEP 4-13 (1)
TORONTO, CANADA BLUE ANGELS AIR SHOW SEP 5-6 (9)
NAS FALLON, NV BLUE ANGELS AIR SHOW SEP 11 (9)
DETROIT, MI LEAP FROGS JUMP SEP 13-20 (6)
RENO, NV NAVY WEEK SEP 14-20 (1)
RENO, NV BLUE ANGELS AIR SHOW SEP 19-20 (9)
DETROIT, MI SEAL FITNESS CHALLENGE SEP 19 (11)
REDDING, CA BLUE ANGELS AIR SHOW SEP 26-27 (9)
SAN FRANCISCO, CA FLEET WEEK OCT (5)
SAN DIEGO, CA FLEET WEEK OCT (5)
PHILADELPHIA, PA USS WAYNE E. MEYER (DDG 108) OCT (8)
COMMISSIONING
MCAS MIRAMAR, CA BLUE ANGELS AIR SHOW OCT 2-4 (9)
ALBUQUERQUE, NM NAVY WEEK OCT 3-11 (1,7)
GREENVILLE, SC NAVY WEEK OCT 5-11 (1)
HAMPTON, VA FLEET WEEK OCT 7-13 (3)
KAILUA KONA, HI LEAP FROGS JUMP OCT 7-12(6)
LONG BEACH, CA HISPANIC ENG NAT'L ACH AWARDS OCT 8-11 (7)
(HENAAC)
SAN FRANCISCO, CA BLUE ANGELS AIR SHOW OCT 10-11 (9)
OAHU ISLAND, HI LEAP FROGS JUMP OCT 13-15 (6)
LONG BEACH, CA SOCIETY OF WOMEN ENG'RS CONF OCT 15-17 (7)
(SWE)
KANEOHE, HI LEAP FROGS JUMP OCT 16-18 (6)
NAS OCEANA, VA BLUE ANGELS AIR SHOW OCT 17-18 (9)
FT. WORTH, TX BLUE ANGELS AIR SHOW OCT 24-25 (9)
HOUSTON, TX NAVY WEEK OCT 24-NOV 1 (1)
KITTERY, ME USS NEW HAMPSHIRE (SSN 778) OCT 25 (8)
COMMISSIONING
WASHINGTON, DC SOC OF HISPANIC PROF ENG'RS OCT 28-NOV 1 (7)
(SHPE)
LAS VEGAS, NV SOC OF MEXICAN AM ENGRS AND OCT 29-31 (7)
SCTS (MAES)
HOUSTON, TX BLUE ANGELS AIR SHOW OCT 31-NOV 1 (9)
FT. PIERCE, FL LEAP FROGS JUMP NOV 6-7 (6)
JACKSONVILLE, FL BLUE ANGELS AIR SHOW NOV 7-8 (9)
NAS PENSACOLA, FL BLUE ANGELS AIR SHOW NOV 14-15 (9)
NEW ORLEANS, LA NAVY WEEK NOV (1,7)
PHILADELPHIA, PA LEAP FROGS JUMP DEC 12 (6)
4. NOTES. CALENDAR EVENTS ARE IN A CONSTANT STATE OF REFINEMENT. SOME
MAY CHANGE AS WE MOVE THROUGH 2009. ADDITIONAL STAKEHOLDER LARGE-SCALE
EVENTS NOT YET SCHEDULED AND/OR CONFIRMED (SUCH AS TACDEMO PERFORMANCES)
WILL BE PUBLISHED BY THOSE SPECIFIC SPONSORING STAKEHOLDERS SEPCOR.
MODIFICATIONS TO INFO IN PARA (3) WILL BE NOTED AT WWW.NAVY.MIL/NAVCO.
CONTACT COGNIZANT STAKEHOLDERS FOR SMALLER-SCALE EVENTS AND DETAILS.
LEAD ACTION OFFICES FOR THE EVENTS ABOVE IN PARA (3) ARE AS FOLLOWS:
(1) NAVY WEEK, NAVY OFFICE OF COMMUNITY OUTREACH, (901) 874-7049.
(2) FLEET WEEK, COMMANDER, NAVY REGION SOUTHEAST, (904) 542-2745.
(3) FLEET WEEK, COMMANDER, NAVY REGION MID-ATLANTIC, (757) 322-2853.
(4) FLEET WEEK, COMMANDER, NAVY REGION NORTHWEST, (360) 396-1630.
(5) FLEET WEEK, COMMANDER, NAVY REGION SOUTHWEST, (619) 532-1430.
(6) NAVY PARACHUTE TEAM (LEAP FROGS), (619) 206-0054.
(7) CNP DIVERSITY (N134), (703) 695-0820.
(8) SHIP OR SUBMARINE COMMISSIONING, COMMANDER, NAVAL SURFACE FORCES,
(619) 437-2735, OR COMMANDER, SUBMARINE FORCE, U.S. ATLANTIC FLEET,
(757) 836-1650.
(9) BLUE ANGELS AIR SHOW, (850) 452-2583.
(10) NAVAL TACTICAL AVIATION DEMONSTRATIONS (TACDEMO), (619) 545-4337.
(11) SEAL FITNESS CHALLENGE, NAVY RECRUITING COMMAND, (901) 874-9468.
5. FOR MORE INFORMATION ON CFA 2009, CONTACT CDR RICK HAUPT AT THE NAVY
OFFICE OF COMMUNITY OUTREACH, RICHARD.HAUPT@NAVY.MIL, 901-874-7049 (DSN
882)OR VISIT WWW.NAVY.MIL/NAVCO.
6. RELEASED BY VICE ADMIRAL J. C. HARVEY JR., DIRECTOR, NAVY STAFF.//
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