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FM CNO WASHINGTON DC 
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INFO CNO WASHINGTON DC 
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NAVADMIN 076/24 
 
PASS TO OFFICE CODES: 
INFO CNO WASHINGTON DC//N1// 
MSGID/GENADMIN/CNO WASHINGTON DC/N1/APR// 
 
SUBJ/2024 SECRETARY OF DEFENSE FULCRUM SHIELD AWARD SOLICITATION FOR 
NOMINATIONS// 
 
REF/A/MEMO/SECDEF/12DEC23// 
AMPN/REF A IS OUSD MEMO ANNOUNCING THE 2024 RED RIBBON WEEK ACTIVITIES AND 
SOLICITING NOMINATIONS FOR THE ANNUAL DRUG DEMAND REDUCTION AWARDS// 
 
RMKS/1.  This NAVADMIN announces the Department of Defense (DoD) Drug Demand 
Reduction Program (DDRP) solicitation for nomination for the Secretary of 
Defense Fulcrum Shield Award.  The Fulcrum Shield Award was established by 
DoD to promote community drug awareness efforts and is presented annually to 
the best youth-based drug demand reduction program that is affiliated with 
any military service, National Guard, defense agency, or DoD field activity. 
Nominations cover the period of Fiscal Year 2024 (FY24) (1 October 2023 
through 1 September 2024).  The Navy is permitted three nominations for FY24. 
 
2.  To be eligible for the award, the nominated organization must have: 
    a.  School age participates (ages 5-18) who have contributed to 
articulating anti-drug messages to their peers and surrounding communities; 
    b.  Some direct association or sponsorship with or by a Military Service, 
National Guard Bureau, defense agency, or DoD field activity. 
    c.  Demonstrated ability to reach populations outside the organizations 
membership with the anti-drug message. 
    d.  A clear description of leadership by the youth members (not just 
adults leading the youth). 
    e.  A direct, measurable impact on drug awareness in the community. 
 
3.  Nominations for the award must recognize innovative, creative digital, 
and traditional community outreach efforts during FY24, to include 
organizational efforts during Red Ribbon Week.  The award is designed to 
recognize the best youth anti-drug outreach group that has a military 
affiliation.  Substantive criteria on which the nominations will be judged 
will include community outreach efforts that bring organizations and 
individuals together around the shared purpose of preventing drug misuse. 
 
4.  All nominations must be submitted via the installation 
commander.  Nomination packages must contain the following information: 
    a.  Program details (not to exceed two pages): 
       (1) Name of the program and the military service. 
       (2)  Location of the program (name of base or installation, ship or 
facility, address, and point of contact information). 
       (3)  Background of the program to include mission, date of inception, 
duration, and growth of the program, if applicable. 
       (4)  Description of targeted audience(s) to include level of risk for 
drug abuse. 
    b.  Summary of the top three outreach efforts during FY24 (not to exceed 
two pages). 
       (1)  Summary should include Red Ribbon Week events, noting types of 
DoD Red Ribbon Activities in which the organization participated. 
       (2)  Measured outcomes, such as number of personnel. 
    c.  A digital anti-drug campaign with: 
       (1)  Three of the following four elements, designed and produced in 
FY24:  A video, one minute or less in length; a video, two to three minutes; 
text-based posts; or Graphic Interchange Format (GIF)/Images. 
       (2)  A summary (not to exceed one page) with campaign title, central 
message(s), target audience, digital platform(s) utilized, and metrics (page 
views, social reach, engagements, etc.). 
    d.  Nomination recommendation and verification by proper authorities. 
 
5.  Common errors that have previously resulted in a low score or 
disqualification are as follows: 
    a.  No visible objective measures of effectiveness of the program (i.e., 
no qualitative or quantitative data demonstrating how the program impacted 
the community). 
    b.  Programmatic achievements listed did not occur in the previous fiscal 
year. 
    c.  Red Ribbon Week activities are not cited. 
    d.  Nomination package exceeds page length. 
    e.  Grammar and spelling errors. 
    f.  Missing recommendation and verification by proper authorities. 
 
6.  Nominations will be submitted electronically and must be received no 
later than 7 June 2024.  Nominations may be submitted to 
Mill_N17_defy@us.navy.mil. Nominations received after 7 June 2024, will not 
be considered. 
 
7.  The 2024 Fulcrum Shield Award winners will be presented during the DoD 
Annual Red Ribbon Week observance ceremony tentatively scheduled for 
Thursday, 17 October 2024, in the Pentagon Hall of Heroes. 
 
8.  Point of contacts are Mr. Allen Moore, Program Analyst, Drug Education 
for Youth (OPNAV N173B), at (901) 874-3338/DSN 882, 
allen.l.moore10.civ@us.navy.mil, or Mr. Oshiel Butler, (OPNAV N173B) 
at (901) 874-6871, Oshiel.t.butler.civ@us.navy.mil. 
 
9.  Released by Vice Admiral Richard J. Cheeseman, Jr., N1// 
 
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