ROUTINE 
R 071355Z OCT 22 MID200080325545U 
FM CHINFO WASHINGTON DC 
TO NAVADMIN 
BT 
UNCLAS 
 
NAVADMIN 230/22 
 
PASS TO OFFICE CODES: 
FM CNO WASHINGTON DC//DNS// MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT// 
 
SUBJ/2022 ARMY-NAVY GAME SPIRIT SPOTS// 
 
POC/Ms. Crystal Deleon/CHINFO OI-21/TEL: (703) 614-9154/E-MAIL: 
crystal.g.deleon.civ@us.navy.mil or Mr. Oscar Sosa/E-MAIL: 
oscar.l.sosa.civ@us.navy.mil// 
 
RMKS/1.  This year's Army-Navy game is scheduled for Saturday, 10 December 
2022 at Lincoln Financial Field (Philadelphia, PA).  CBS Sports will televise 
the game and will once again accept "Go Navy, Beat Army" video spots from the 
Navy and Marine Corps.  CBS will consider spot submissions forwarded by the 
Navy Office of Information (CHINFO) for broadcast during the game. 
    a.  There is no guarantee CBS will use your video.  You will have to 
watch the game to find out.  If your video does not make it into the 
broadcast, it may still be played on video screens within the stadium during 
the game. Videos may also be aired in other CBS Sports and/or CBS Sports 
Network studio shows leading up to the Army-Navy game. 
    b.  CHINFO and Defense Media Activity (DMA) will also push selected 
spirit spots to a variety of media outlets, flagship web and broadcast 
platforms, and social media sites prior to the game to help generate esprit 
de corps and as a way of highlighting our naval forces. 
 
2.  Requirements and best practices: 
    a.  All spirit spots must be submitted from a Navy or Marine Corps 
activity. 
    b.  Public release of spirit spots is not permitted until 5 December 
2022. 
    c.  Include the submitting command's name and location. 
    d.  We want videos to help connect the American public with their 
    Navy.  Highlight why the Navy and Marine Corps are important to our 
nation by  showing: 
        (1) Forward deployment/active role in world affairs, global security   
and national economic prosperity. 
        (2) Development of strong leaders. 
        (3) Enthusiasm, humor, creativity, diversity, and motivation. 
        (4) Humanitarian and disaster relief initiatives. 
        (5) The unique opportunity to experience challenge and adventure at 
sea and around the world. 
    e.  Please avoid the following: 
        (1) Use of naval or military jargon or acronyms. 
        (2) Group/command/formation shout outs in which a group is shouting a 
        message (the audience will not understand what you are saying). 
        (3) Copyrighted material or music. 
        (4) Parodies of popular TV shows, movies, books, etc. - essentially 
any commercial media that someone else owns the rights to - cannot be used by 
CBS for broadcast. 
        (5) Sensitive material. 
        (6) Official or implied endorsements. 
        (7) Gratuitous violence. 
        (8) Potentially divisive language such as "man up." 
    f.  Inclusion of Naval Academy graduates, unique locations, forward 
deployed locations, and underway scenes are good.  Highlighting new platforms 
and unique naval capabilities is also desirable. 
    g.  Be sure to include all metadata required for Navy visual information 
    products. 
    h.  It is best to not use music in your production.  If you do, be sure 
to include all licensing information that allows you to use it and allows CBS 
to broadcast it to a global audience.  Also, be sure to provide the final 
product with split channel audio with the music on its own track in case CBS 
has to remove it. 
    i.  Watch pacing - if you want people to catch things on screen, you need 
to give them time to process what they're seeing and hearing. 
    j.  Be aware of what's going on elsewhere in the Navy and be careful to 
not accidentally stray into topics that are attracting negative attention 
    elsewhere. 
    k.  Spots should be broadcast quality in one of the following file 
formats: 
        (1) Files should be at least 8 MB/S but no more than 100 MB/S and in 
        MXF, MPEG, WMV, MP4, MOV, or AVI file formats. 
        (2) M4V, FLY, and SWF files are not accepted. 
        (3) Include a Word document with the submitter's points of contact, a 
        suggested title, description, and release authority. 
        (4) All submissions must be high definition (1920x1080, 1280x720) or 
        Ultra-High Definition (4k). 
    l.  If you want your video considered for CBS broadcast, it can be of any 
    length - shorter is better, in the 20-25 second range - but it must be no 
    longer than 29 seconds.  Spots intended for non-broadcast use in the 
stadium or on social media or other web only outlets should be no longer than 
two minutes. 
    m.  Submit only ready-to-air spots.  Neither CBS nor CHINFO will do your 
    post production editing. 
    n.  Frame shots according to rules of good composition (avoid talking 
heads with no bodies) and avoid distracting backgrounds and inadvertent 
commercial product placement. 
    o.  Good audio quality and sharp focus are both important.  Videos with 
poor sound quality or that are not in focus will be rejected.  Check for over 
    modulated audio, weak audio, unclear voices or background noise. 
 
3.  Leverage Public Affairs experts, support from Navy Public Affairs Support 
Elements, DMA detachments or broadcast detachments available on a not-to 
interfere with operational requirements basis. 
 
4.  Commands should submit videos by electronic means, express shipment or 
fastest method available to the CHINFO (OI-2).  Submissions must be received 
before 5 December 2022.  Late submissions will not be accepted.  Please 
consider shipping times (force protection screening at the Pentagon can take 
five days for any shipment) for overseas and deployed units: 
 
    a.  Send via mail to: 
        US NAVY OFFICE OF INFORMATION OI-2 
        ATTN:  MS. CRYSTAL DELEON 
        1200 NAVY PENTAGON RM 4B463 
        WASHINGTON DC 20350-1200 
    b.  Submit videos electronically via a shared google drive, or via DOD 
CAC enabled platforms such as DOD Safe (Secure Access File Exchange) service 
located at https://safe.apps.mil/. 
    c.  Do not post submissions to DVIDS.  Videos on DVIDS are public upon 
upload.  Please be aware that this will make the video ineligible for use by 
CBS. 
    d.  Email POC with the subject line Army-Navy Submission for any 
questions related to file transfer information and assistance. 
 
5.  Request widest possible dissemination of this message.  Let's highlight 
Navy teamwork and the spirit of our Sailors and Marines forward deployed 
around the world.  Go Navy, Beat Army! 
 
6.  Released by RDML R. M. Perry, Chief of Information. 
 
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