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ROUTINE

R 251950Z OCT 19 MID110000112978U

FM CNO WASHINGTON DC

TO NAVADMIN

INFO CNO WASHINGTON DC

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PASS TO OFFICE CODES:
FM CNO WASHINGTON DC//DNS//

MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT//

SUBJ/2019 ARMY-NAVY GAME SPIRIT SPOTS//
POC/LCDR CLINTON PHILLIPS/CHINFO OI-2/TEL:  (703) 614-9154/E-MAIL:  navymedia@navy.mil//

RMKS/1.  This year's Army-Navy game is scheduled for Saturday, 14 December 2019 at Lincoln Financial 
Field (Philadelphia).  CBS Sports will televise the game and will once again accept "Go Navy, Beat Army" 
video spots from the Navy and Marine Corps.  Spirit spot submissions received will be considered for 
broadcast by CBS during the game.
     a.  We will not be able to tell you whether CBS will use your video.  You will have to watch the game 
to find out!  If your video does not make it on the broadcast, it still may be played on the stadium's 
video boards at the game.
     b.  The Navy Office of Information (CHINFO) and Defense Media Activity (DMA) will also push selected 
spirit spots to a variety of media outlets, flagship web and broadcast platforms, and social media sites 
prior to the game to help generate esprit de corps and as a way of highlighting our naval forces.

2.   Requirements and best practices:
     a.  All spirit spots must be submitted from a Navy or Marine Corps activity.
     b.  The public release of spirit spots is not permitted until 9 December 2019.
     c.  Include the submitting command's name and location.
     d.  We want those videos to help connect the American public with their Navy.  Highlight why the 
Navy and Marine Corps are important to our nation by showing:
         (1) Forward deployment/active role in world affairs, global security and national economic 
prosperity.
         (2) Development of strong leaders.
         (3) Humanitarian and disaster relief initiatives.
         (4) The unique opportunity to experience challenge and adventure at sea and around the world.
     e.  Avoid use of naval or military jargon or acronyms.
     f.  Do not submit group/command/formation shout outs in which a group is shouting a message.  The 
audience will not understand what you are yelling.
     g.  If you want people to watch your video, make sure it has clean, clear audio and shows enthusiasm, 
humor, creativity and motivation.
     h.  Inclusion of naval academy graduates, unique locations, forward deployed locations and underway 
scenes is good.  Showing new platforms and unique naval capabilities is also good!
     i.  Do not include copyrighted or sensitive material or music, make any official or implied 
endorsements, or present commands or the Navy in a negative light.
     j.  Spots should be broadcast quality in one of the following file formats:
         (1) Files should be at least 8 MB/S but no more than 100 MB/S and in MXF, MPEG, WMV, MP4, 
MOV, or AVI file formats.
         (2) M4V, FLY, and SWF files are not accepted.
         (3) Include a word document with the submitters points of contact, a suggested title, description, 
and release authority.
         (4) All submissions must be High Definition (1920x1080, 1280x720) or Ultra-High Definition (4k).
     k.  If you want your video considered for CBS broadcast, it must be 29 seconds or 59 seconds in 
length.  Spots intended for social media or other web-only outlets should not be longer than two 
minutes.
     l.  Step up your clip art game.  Use high quality Navy branding graphics available for use on navy.mil in 
the graphics gallery.
     m.  Submit only ready-to-air spots.  Neither CBS nor CHINFO will do your post production editing for 
you.
     n.  Frame shots according to rules of good composition (avoid talking heads with no bodies) and avoid 
distracting backgrounds and inadvertent commercial product placement.
     o.  Good audio quality and sharp focus are both really important.  Poor sound quality will get your 
video rejected.  Check for over modulated audio, weak audio, unclear voices or background noise, and 
fix those problems.

3.  Lean on the experts, support from Navy Public Affairs Support Elements, DMA detachments or 
broadcast detachments available on a not-to interfere with operational requirements basis.

4.  Commands should submit videos by electronic means, express shipment or fastest method available 
to the CHINFO (OI-2).  Submissions must be received before 9 December 2019.  Late submissions will not 
be accepted.  Please consider very long shipping times (force protection screening at the pentagon can 
take five days for any shipment) for overseas and deployed units:
    a.  Send via mail to:
        U.S. NAVY OFFICE OF INFORMATION
        ATTN:  LCDR CLINTON PHILLIPS
        1200 NAVY PENTAGON, RM 4B463
        WASHINGTON, DC, 20350-1200.
    b.  Submit videos electronically to video@imagery.navy.mil, a shared google drive, or via CAC 
enabled platforms such as DOD safe (Secure Access File Exchange) service.
    c.  Do not post submissions to DVIDS.  Videos on DVIDS are public on upload.  Please be aware that 
this will violate the rules (refer to 2b).
    d. Email POC or navymedia@navy.mil with subject line Army-Navy Submission for any questions 
related to file transfer information and assistance.

5.  Request widest possible dissemination of this message.  Lets highlight Navy teamwork and the spirit 
of our Sailors and Marines forward deployed around the world.  Go Navy, Beat Army!//

6.  Released by Ms. Steffanie B. Easter, Director, Navy Staff.//

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