UNCLASSIFIED//
R 151447Z OCT 07
FM CNO WASHINGTON DC//DNS//
TO NAVADMIN
UNCLAS //N02300//
NAVADMIN 265/07
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT//
SUBJ/2007 ARMY/NAVY GAME SPIRIT SPOTS ON CBS// 
POC/ANTHONY SISTI/MC1/NMC/LOC: ASSIGNMENT DESK/TEL:(202)433-0300
/EMAIL: ANTHONY.SISTI-AT-NAVY.MIL//
RMKS/1. THIS YEAR'S ARMY/NAVY GAME IS SCHEDULED FOR SATURDAY,
1 DECEMBER 07 AT M&T BANK STADIUM, BALTIMORE, MD. CBS SPORTS WILL 
TELEVISE THE GAME AND WILL ONCE AGAIN ACCEPT "GO NAVY"
AND/OR "BEAT ARMY" VIDEO SPOTS FROM THE NAVY/MARINE CORPS TEAM FOR 
BROADCAST DURING THE GAME. THIS TRADITIONAL FOOTBALL GAME OFFERS AN 
EXCITING OPPORTUNITY FOR OUR SAILORS AND MARINES TO DISPLAY THEIR TEAM 
SPIRIT BEFORE MILLIONS OF AMERICANS.
2. REQUIREMENTS: ALL SPOTS MUST INCLUDE THE SUBMITTING COMMAND'S NAME, 
IDENTIFY COMMAND'S LOCATION, AND INCLUDE A "GO NAVY" AND/OR "BEAT ARMY" 
THEME. AVOID USE OF NAVY JARGON OR ACRONYMS.
A. SPOTS SHOULD BE BROADCAST QUALITY ON ONE OF THE FOLLOWING FORMATS 
ONLY: BETA SP, DVCAM OR DVC PRO. FIRST-GENERATION TAPES ONLY.
B. SPOTS MUST BE NO MORE THAN 10 SECONDS IN LENGTH.
C. VHS TAPES AND DVDS CREATED FROM VHS, HI-8, DIGITAL HI-8 OR CONSUMER 
GRADE VIDEO CAMERAS ARE NOT ACCEPTABLE.
D. RECOMMENDATIONS FOR SUCCESS: EXPERIENCE HAS SHOWN THAT SUBMISSIONS 
MOST LIKELY TO BE TELEVISED ARE THOSE EXHIBITING ENTHUSIASM, HUMOR, 
CREATIVITY, AND MOTIVATION. THIS YEAR WE ARE LOOKING FOR MORE SKITS, 
CARTOONS, ETC. INSTEAD OF THE GENERIC GO-NAVY-BEAT-ARMY CALL-OUTS.
E. SUBMIT ONLY READY-TO-AIR SPOTS. CBS AND NAVAL MEDIA CENTER WILL NOT 
EDIT SUBMISSIONS.
F. FRAME SHOTS ACCORDING TO RULES OF GOOD COMPOSITION (AVOID TALKING 
HEADS WITH NO BODIES).
G. ALLOW ABOUT 10 SECONDS OF LEAD-IN BEFORE THE SPOT STARTS AND THE 
SAME AT THE END OF THE SPOT.
H. CUE TAPE FOR VIEWING.
I. HIGH AUDIO QUALITY AND SHARP FOCUS ARE PARAMOUNT. POOR AUDIO QUALITY 
WAS A PRIMARY REASON FOR REJECTION OF PAST ENTRIES.
3. SUPPORT FROM THE FLEET PUBLIC AFFAIRS CENTERS, NAVAL MEDIA CENTER 
FLEET SUPPORT DETACHMENTS, IF AVAILABLE, OR BROADCAST DETACHMENTS ARE 
PERMISSIBLE ON A NOT-TO-INTERFERE WITH OPERATIONAL REQUIREMENTS BASIS.
4. COMMANDS SHOULD SEND ORIGINAL, BROADCAST QUALITY FOOTAGE BY EXPRESS 
SHIPMENT OR FASTEST METHOD AVAILABLE TO THE NAVAL MEDIA CENTER 
ASSIGNMENT DESK. SUBMISSIONS POSTMARKED AFTER 16 NOVEMBER 07 WILL NOT 
BE CONSIDERED. SEND TO: NAVAL MEDIA CENTER, ATTN: ASSIGNMENT DESK/ARMY-
NAVY GAME, 2713 MITSCHER ROAD SW, ANACOSTIA ANNEX, DC 20373-5819. 
SUBMISSION VIA TELESTREAM OR FTP IS ALSO POSSIBLE.
CONTACT POC FOR DETAILS.
5. REQUEST WIDEST POSSIBLE DISSEMINATION OF THIS MESSAGE. THIS IS AN 
EXCELLENT MEANS OF HIGHLIGHTING NAVY TEAMWORK AND THE SPIRIT OF OUR 
DEPLOYED SAILORS AND MARINES.
6. RELEASED BY VADM M. P. FITZGERALD, DIRECTOR, NAVY STAFF.//

BT

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