RTTUZYUW RUEWMCS0000 2951540-UUUU--RUCRNAD.
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R 221540Z OCT 09
FM CNO WASHINGTON DC//DNS//
TO NAVADMIN 
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UNCLAS //N02300//
NAVADMIN 302/09
MSGID/GENADMIN/CNO WASHINGTON DC/DNS/OCT//
SUBJ/2009 ARMY/NAVY GAME SPIRIT SPOTS ON CBS// 
POC/BILLY RAY DAVIS/LCDR/DMA-A/TEL: (202)433-4503/E-MAIL: 
adesk@dma.mil/BILLY.DAVIS@DMA.MIL//
RMKS/1. THIS YEAR'S ARMY/NAVY GAME IS SCHEDULED FOR SATURDAY,
12 DECEMBER 2009 AT LINCOLN FINANCIAL FIELD IN PHILADELPHIA, PENNSYLVANIA. CBS 
SPORTS WILL TELEVISE THE GAME AND WILL ONCE AGAIN ACCEPT "GO NAVY" AND/OR 
"BEAT ARMY" VIDEO SPOTS FROM THE NAVY/MARINE CORPS TEAM FOR BROADCAST DURING 
THE GAME. THIS TRADITIONAL FOOTBALL GAME OFFERS AN EXCITING OPPORTUNITY FOR 
OUR SAILORS AND MARINES TO DISPLAY THEIR TEAM SPIRIT BEFORE MILLIONS OF 
AMERICANS.
2. REQUIREMENTS: ALL SPOTS MUST INCLUDE THE SUBMITTING COMMAND'S NAME, 
IDENTIFY COMMAND'S LOCATION, AND INCLUDE A "GO NAVY" AND/OR "BEAT ARMY" 
THEME. AVOID USE OF NAVY JARGON OR ACRONYMS.
A. SPOTS SHOULD BE BROADCAST QUALITY IN ONE OF THE FOLLOWING
FORMATS: BETA SP, DVCAM OR DVC PRO. FIRST-GENERATION TAPES ONLY.
B. SPOTS MUST BE NO MORE THAN 30 SECONDS IN LENGTH.
C. VHS TAPES AND DVDS CREATED FROM VHS, HI-8, DIGITAL HI-8 OR CONSUMER GRADE 
VIDEO CAMERAS ARE NOT ACCEPTABLE.
D. RECOMMENDATIONS FOR SUCCESS: EXPERIENCE HAS SHOWN THAT SUBMISSIONS MOST 
LIKELY TO BE TELEVISED ARE THOSE EXHIBITING ENTHUSIASM, HUMOR, CREATIVITY, AND 
MOTIVATION. THIS YEAR, WE ARE LOOKING FOR MORE SKITS, CARTOONS, ETC., INSTEAD 
OF THE GENERIC GO-NAVY-BEAT-ARMY CALL-OUTS.
E. SUBMIT ONLY READY-TO-AIR SPOTS. NEITHER CBS NOR DEFENSE MEDIA ACTIVITY 
ANACOSTIA WILL EDIT SUBMISSIONS.
F. FRAME SHOTS ACCORDING TO RULES OF GOOD COMPOSITION (AVOID TALKING HEADS 
WITH NO BODIES).
G. ALLOW ABOUT 10 SECONDS OF LEAD-IN BEFORE THE SPOT STARTS AND THE SAME AT 
THE END OF THE SPOT. THIS PRE- AND POST-ROLL ARE NOT COUNTED AGAINST THE TIME 
OF THE SPOT.
H. CUE TAPE FOR VIEWING.
I. HIGH AUDIO QUALITY AND SHARP FOCUS ARE PARAMOUNT. POOR AUDIO QUALITY WAS A 
PRIMARY REASON FOR REJECTION OF PAST ENTRIES.
3. SUPPORT FROM THE NAVY PUBLIC AFFAIRS SUPPORT ELEMENTS, DEFENSE MEDIA 
ACTIVITY DETACHMENTS, IF AVAILABLE, OR BROADCAST DETACHMENTS ARE PERMISSIBLE 
ON A NOT-TO-INTERFERE WITH OPERATIONAL REQUIREMENTS BASIS.
4. COMMANDS SHOULD SEND ORIGINAL, BROADCAST QUALITY FOOTAGE BY EXPRESS 
SHIPMENT OR FASTEST METHOD AVAILABLE TO THE DEFENSE MEDIA ACTIVITY ANACOSTIA 
ASSIGNMENT DESK. SUBMISSIONS POSTMARKED AFTER 20 NOVEMBER 2009 WILL NOT BE 
CONSIDERED. SEND TO: DEFENSE MEDIA ACTIVITY ANACOSTIA ATTN: 
ASSIGNMENT DESK/ARMY NAVY GAME, 2713 MITSCHER ROAD SW, BLDG 168, ANACOSTIA 
ANNEX, DC 20373-5819. SUBMISSION VIA TELESTREAM OR FTP IS ALSO POSSIBLE. 
CONTACT POC FOR DETAILS.
5. REQUEST WIDEST POSSIBLE DISSEMINATION OF THIS MESSAGE. THIS IS AN EXCELLENT 
MEANS OF HIGHLIGHTING NAVY TEAMWORK AND THE SPIRIT OF OUR DEPLOYED SAILORS AND 
MARINES. GO NAVY, BEAT ARMY.
6. RELEASED BY VICE ADMIRAL SAM J. LOCKLEAR III, DIRECTOR, NAVY STAFF.//
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