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ROUTINE

R 140008Z NOV 12 PSN 740962H28

FM CNO WASHINGTON DC

TO NAVADMIN
ZEN/OU=DOD/OU=NAVY/OU=ADDRESS LISTS(UC)/CN=AL NAVADMIN(UC)

INFO ZEN/CNO WASHINGTON DC

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SUBJ: 2012 ARMY-NAVY GAME SPIRIT SPOTS
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FM CNO WASHINGTON DC//DNS//
TO NAVADMIN
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TO NAVADMIN 337/12

MSGID/GENADMIN/CNO WASHINGTON DC/DNS/NOV//

SUBJ/2012 ARMY-NAVY GAME SPIRIT SPOTS//
POC/MR. DAMON MORITZ/CHINFO OI-2A/TEL: (703) 614-9154/
E-MAIL: navymedia@navy.mil//

RMKS/1. THIS YEAR'S ARMY/NAVY GAME IS SCHEDULED FOR SATURDAY, DECEMBER 8, 2012 
AT LINCOLN FINANCIAL FIELD IN PHILADELPHIA, PENNSYLVANIA. CBS SPORTS WILL 
TELEVISE THE GAME AND WILL ONCE AGAIN ACCEPT "GO NAVY" AND/OR "BEAT ARMY" 
VIDEO SPOTS FROM THE NAVY AND MARINE CORPS TEAM FOR BROADCAST DURING THE GAME.
ADDITIONALLY, THE NAVY OFFICE OF INFORMATION AND DEFENSE MEDIA ACTIVITY WILL 
PUSH SUBMITTED SPOTS TO A VARIETY OF MEDIA OUTLETS PRIOR TO THE GAME TO HELP 
GENERATE ESPRIT DE CORPS AND AS A WAY OF HIGHLIGHTING OUR NAVAL FORCES.

2. REQUIREMENTS: ALL SPOTS MUST INCLUDE THE SUBMITTING COMMANDS NAME AND 
LOCATION AND INCLUDE A "GO NAVY" OR "BEAT ARMY" THEME.
COMMAND'S ARE ALSO ENCOURAGED TO INCLUDE THE CHIEF OF NAVAL OPERATIONS (CNO'S) 
TENETS: WARFIGHTING FIRST, OPERATE FORWARD, AND BE READY. AVOID USE OF NAVY 
JARGON OR ACRONYMS.
A. SPOTS SHOULD BE BROADCAST QUALITY IN ONE OF THE FOLLOWING FILE OR TAPE 
FORMATS:

1. FILES SHOULD BE AT LEAST 8 MB/S BUT NO MORE THAN 100 MB/S AND IN MXF, MPEG, 
WMV, MP4, MOV OR AVI FILE FORMATS. M4V FILES ARE NOT ACCEPTED.

2. TAPES/MEDIA ARE ACCEPTED, BUT EFFORTS SHOULD FOCUS ON ELECTRONIC 
TRANSMISSION. ACCEPTED TAPE/MEDIA FORMATS ARE: CD/DVD, XDCAM, HDV, HDCAM OR 
DVC PRO FORMATS. FIRST-GENERATION TAPES ONLY.

3. ALL SUBMISSIONS MUST BE IN HIGH DEFINITION (1920X1080 OR 1280X720).
B. IF INTENDED FOR CBS, SPOTS MUST BE NO MORE THAN 30 SECONDS IN LENGTH, 
HOWEVER SPOTS INTENDED FOR SOCIAL MEDIA OR OTHER WEB-ONLY OUTLETS SHALL NOT BE 
LONGER THAN ONE MINUTE.
C. HIGH QUALITY NAVY BRANDING GRAPHICS ARE AVAILABLE FOR USE IN VIDEOS. 
CONTACT navymedia@navy.mil FOR MORE INFORMATION.
D. RECOMMENDATIONS: DO NOT SUBMIT GROUP/COMMAND/FORMATION SHOUT OUTS IN WHICH 
THE GROUP IS SHOUTING A LENGTHY MESSAGE. EXPERIENCE HAS SHOWN THAT SUBMISSIONS 
MOST LIKELY TO BE TELEVISED ARE THOSE WITH CLEAN CLEAR AUDIO AND EXHIBIT 
ENTHUSIASM, HUMOR, CREATIVITY, AND MOTIVATION. GOOD GROUP SHOTS USE ONE OR TWO 
PEOPLE TO DELIVER THE BRUNT OF THE MESSAGE FOLLOWED BY A GROUP SHOUT OF "GO 
NAVY, BEAT ARMY!" SPOTS CAN NOT INCLUDE COPYRIGHTED MATERIAL, MAKE ANY 
OFFICIAL OR IMPLIED ENDORSEMENTS OR PRESENT COMMANDS OR THE NAVY IN A NEGATIVE 
LIGHT.
E. SUBMIT ONLY READY-TO-AIR SPOTS. NEITHER CBS NOR THE NAVY OFFICE OF 
INFORMATION WILL EDIT SUBMISSIONS.
F. FRAME SHOTS ACCORDING TO RULES OF GOOD COMPOSITION (AVOID TALKING HEADS 
WITH NO BODIES).
G. GOOD AUDIO QUALITY AND SHARP FOCUS ARE PARAMOUNT. POOR AUDIO QUALITY WAS A 
PRIMARY REASON FOR REJECTION OF PAST ENTRIES. CHECK FOR OVERMODULATED AUDIO, 
WEAK AUDIO, UNCLEAR VOICES OR BACKGROUND NOISE PRIOR TO SUBMITTING.

3. SUPPORT FROM NAVY PUBLIC AFFAIRS SUPPORT ELEMENTS, DEFENSE MEDIA ACTIVITY 
DETACHMENTS OR BROADCAST DETACHMENTS ARE PERMISSIBLE ON A NOT-TO-INTERFERE 
WITH OPERATIONAL REQUIREMENTS BASIS.

4. COMMANDS SHOULD SEND ORIGINAL, BROADCAST QUALITY FOOTAGE BY EXPRESS 
SHIPMENT OR FASTEST METHOD AVAILABLE TO THE NAVY OFFICE OF INFORMATION
(OI-2) VIDEO DIVISION. SUBMISSIONS MUST BE RECEIVED BEFORE 30NOV12.
PLEASE CONSIDER SHIPPING TIMES FOR OVERSEAS AND DEPLOYED UNITS. SEND
 TO:
U.S. NAVY OFFICE OF INFORMATION, ATTN: DAMON MORITZ, 1200 NAVY PENTAGON, RM 
4B514, WASHINGTON, DC, 20350-1200. UPLOADS VIA THE NAVY IMAGERY SERVER OR FAST 
FILE TRANSFER (FFT) ARE ALSO ACCEPTED. CONTACT navymedia@navy.mil WITH 
SUBJECT LINE "ARMY-NAVY TRANSMISSION  REQUEST" FOR FILE TRANSFER INFORMATION.

5. REQUEST WIDEST POSSIBLE DISSEMINATION OF THIS MESSAGE. THIS IS AN EXCELLENT 
MEANS OF HIGHLIGHTING NAVY TEAMWORK AND THE SPIRIT OF OUR DEPLOYED SAILORS AND 
MARINES. GO NAVY, BEAT ARMY.

6. RELEASED BY, VICE ADMIRAL R. W. HUNT, DIRECTOR, NAVY STAFF.//

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